Generation Z are more practical and motivated by quality of life

Given the recent debates on Gen Z behaviour in relation to the working environment, the Talent Academy, HRTech that offers solutions for HRs and person managers, conducted a survey with 20 thousand respondents from its base to identify differences in profile, purpose, power, motivation and socio-economic-environmental impact, making a comparison between professionals of this and other generations.

“Unlike the previous ones, Generation Z was born in the digital age, which profoundly influences their consumption behavior, learning and interaction. Their familiarity with technology, along with a pragmatic and realistic approach to life, positions them as key agents in defining cultures of work, consumption and social engagement”, comments Renata Betti, co-founder and CMO of Talent Academy.

Personality

Regarding the set of other generations, Generation Z has a less sentinel profile, with 8.1%, which is consistent with a sensory and self-disciplined posture, where they tend to be more practical, organized and responsible. About the category “diplomata”, 3.3% of this generation is in this context, being intuitive and emotional, that is, more idealistic, empathic and mediators. Still in the analysis, 2.5% are more visionary, intuitive and rational, tending logic, strategy and creativity.Finally, 2.3%, explorers, more flexible, more adaptable.

“It is interesting to note that the sentinel is the only role in which generation Z has a lower percentage when compared to the others, which leads us to think about the hypothesis that this profile may have a tendency to decrease over the” generations, explains Betti.

Professional profile

Regarding professional behavior, the order of the four mapped profiles also remains consistent between generation Z and the other groups. However, Z stands out for being 4.1% more practical, 2.7% less interpersonal and 1.6% less analytical. This predominance of practical professionals may reflect the initial stage of their careers and the search for concrete and tangible solutions.

What motivates them

The analysis of motivation revealed that the mapped order is similar between generation Z and the others, with challenge, purpose and autonomy appearing as the three main motivators for both.

However, Z shows a greater emphasis on quality of life, with 4.77%; the feeling of achievement 2.74% and specialization 1.50%, compared to the other groups. On the other hand, generation has a lower emphasis on belonging, with -3.72%, challenge -3.69% and entrepreneurship -2.25%.

Within causes socio-economic-environmental, the research identified that the three main are the same: social equality, education and prosperity, but the other causes mapped have different orders for each group. Generation Z stands out for demonstrating a greater concern with causes such as freedom (+5,54%), health (+3,17%) and security (+2,17%), compared to the other groups. In addition, it demonstrates a lower emphasis on causes such as justice (-8,70%), prosperity (-4,62%) and education (-1,491T).

“A Generation Z brings with it a series of unique characteristics and values, which should be taken into account by companies in defining recruitment, retention and engagement strategies.By understanding the preferences, motivations and concerns of this generation, organizations can position themselves more effectively and aligned with the expectations of young” professionals, concludes Betti.