Gamify: New Tool Turns Employees into Digital Influencers

Metropolis 4 Influencers, a Brazilian platform for influencer marketing management, launched Gamify, an innovative tool that uses gamification to transform employees into digital influencers on social networks.Active only a month ago, Gamify has as its main objective to leverage campaign strategies, providing greater engagement, humanization and results for brands.

Gamification, a methodology that uses game elements in non-entertainment contexts to motivate users, is a growing trend in the global market. According to Mordor Intelligence, the gamification market is expected to grow US$ 15.43 billion by the end of this year.In Latin America, the forecast is for an increase of 40% in the next five years.

Gamify allows companies from various sectors to explore an intuitive interface and advanced features to create interactive and unprecedented campaigns, stimulating the active participation of employees and generating authentic and organic content on the internet.

Edson Rocha, CEO and founder of Metropolis 4, details the operation of the new solution: “Our mission is to transform the communication of brands with their teams and the general public.In practice, the company defines the objectives of the campaign, such as the generation of leads or the strengthening of organizational culture, and creates personalized challenges related to their products and services. As they complete the challenges, workers receive rewards, including awards, discounts and exclusive benefits.”

In addition to allowing brands to set their own goals, the platform also offers a ranking to encourage healthy competitiveness among employees, who can track performance in real time, improve their routines or challenge colleagues. Gamify provides personal satisfaction, sense of belonging and significant benefits for the business, increasing visibility on social networks through a positive and humanized image, bringing the target audience closer to workers.

Since 2019, Metropolis 4 has mapped more than 30 thousand influencers in its database and reached more than 20 million people. With the launch of Gamify, the startup intends to enhance the brand value of users. Among the success cases of the platform, the partnership with Clube Atletico Mineiro stands out, which was the first customer to use the new feature and already notes positive results in fan disclosures, and Multicoisas, whose application of gamification has considerably increased its sales during specific actions.

“The launch of Gamify reinforces the positioning of Metropolis 4 as a complete solution for the influencer marketing sector.Our tool not only makes campaigns more engaging and fun, but also optimizes the return on investment of projects 2 AN increasingly sought after demand by companies that are discovering themselves in the digital landscape”, concludes Edson Rocha, CEO of Metropolis 4.