The digital transformation of logistics has gained new momentum with the integration between Frete Rápido's TMS and Jitterbit's Harmony platform, which has generated significant gains in efficiency, traceability, and customer experience. The partnership, solidified in 2024, is already showing concrete results: the company recorded a 29% increase in Same Day Delivery volume, exceeding 500,000 monthly shipments, and a 17% growth in the operation's total revenue.
Pressure for fast deliveries has turned differential order tracking into a basic requirement. According to DHL E-Commerce Trends Report 2025, 81% of consumers abandon the cart if the preferred delivery option is not available. In the same sense, internal data from Freight Freight shows the level of expectation: a single CPF reaches more than 60 times a day the tracking page to follow the delivery.
To handle this demand, Frete Rápido invested in an integration that connects shippers, carriers, and logistics hubs in real-time. “The adoption of Jitterbit's Harmony allowed different applications to exchange information fluidly, without complex and high-cost customizations,” explains Danielle Santini, Partner Development Manager at Jitterbit.
This systemic connectivity has become essential to maintain the pace of operations and the trust of shippers. “If the integration flow stops due to a problem, the entire operation is affected: the shipper loses the customer, the carrier loses the contract, and the consumer experience is compromised,” states Anderson Ramos, CTO of Frete Rápido.
The automation provided by the iPaaS platform transformed the backstage of logistics. Today, every step, from collection to delivery, is automatically notified, reducing the volume of calls to the Customer Service Center and increasing customer satisfaction. The result is a conversion rate of 3.8%, more than double the market average, estimated between 1.6% and 1.8%, according to the company.
In addition to reducing operational costs, the integration brought predictability and security. Before the partnership, the company faced recurring communication failures between systems and charges based on volume that increased costs unpredictably. With the new structure, Frete Rápido managed to reduce the average system integration time from two weeks to two days, which accelerated the onboarding of new customers and increased the volume of deliveries at scale.
With the proximity of Black Friday and the intensification of e-commerce operations, this agility becomes even more strategic. The date, which has evolved into the concept of Black November, requires companies to operate under a high-availability regime. Frete Rápido reinforces its infrastructure with 24/7 support and real-time performance monitoring, which includes a technical team on duty that monitors the increase in traffic, conversion, and system stability throughout the month. “Jitterbit helped us increase the sales conversion rate. When the customer buys and receives on the same day, they trust more and come back to buy. This is how technology generates direct value for the business,” adds Ramos.
The Frete Rápido case exemplifies the Logistics 4.0 movement, where management platforms, e-commerce, and carriers operate in synergy. The integration model developed with Jitterbit not only reduced response time and increased revenue but also positioned the company among the pioneers in intelligent traceability in Brazil.
The next stage, planned for 2026, is the incorporation of artificial intelligence into the platform, automating data analysis and increasing the predictability of delivery times and behavior. “The future of logistics depends on the ability of systems to act as a living organism, capable of learning and adapting in real-time. This is the basis of efficiency and digital customer loyalty,” concludes Danielle.

