Affordable technology franchise drives new entrepreneurs in the digital market

The Information Technology Sector (IT) in Brazil is experiencing a moment of strong growth, driven by the demand for software, cloud, automation and new digital services. According to recent data from the Brazilian Association of Software Companies (ABES) in partnership with the international consultancy Data Corporation (IDC), investments in IT in the country reached US$ 58.6 billion in 2024, numbers that place Brazil among the ten largest global markets in the sector. 

In this favorable scenario, technology franchises are positively affected. In the franchising world, the segment of “communication, computer and electronics”, including technology and software networks, also continues to grow. In 2024, according to the Brazilian Franchising Association (ABF), this segment registered a growth of approximately 10% compared to the previous year. 

With this, the growth of demands for IT solutions and the expansion of franchising, there are great investment opportunities for those who want to open their own business without needing a very large capital and complex structure.

Technology franchise for those who start small and think big 

Gigatron operates in the development and offer of business management software, ERP, retail systems, POS, commercial automation and solutions aimed at micro and small companies. For more than two decades in the market, the brand has built its trajectory with adaptations to the needs of the market. 

The network's differential is to offer business models with affordable investment and a lean operation, including the possibility of working in a home office, an ideal format for those who do not have great capital or do not want to work with a physical store. 

“We create agile tools that democratize access to management software and allow the franchisee to act independently, even at the home office, with high profitability and full support”, says Victor Ruiz, CEO of the franchise. 

The “Premium Software” model is structured for this purpose, to offer the franchisee a robust portfolio of management solutions, with full support from the franchisor, without requiring the investor to build an infrastructure from scratch. 

This operational facility and automation makes Gigatron an attractive option for those who have never undertaken, but want to start in a constantly growing sector. 

Technology franchises are a safer and more accessible alternative to investors 

The technologies segment has proved to be a safe and accessible option for those who want to undertake, especially in a scenario where opening a business from scratch requires high investments, long development time and specialized technical knowledge. Unlike the creation of a software company, which requires steps that take a long time, the franchise model offers a shorter and already validated path. 

At Gigatron, the entrepreneur receives the ready business, with already established solutions, in a recognized brand and structured processes, which reduces the risks of the operation. 

In addition, the lean structure makes the model even more attractive. The possibility of working in a home office, with a flexible operation and without the need for large teams, allows the franchisee to start activities with low fixed cost. 

This operational agility creates a more accessible environment for beginners, especially for investors looking for security rather than risking complex or unknown businesses. 

Technology franchises represent an alternative for intelligent entry into the franchised universe. With specialized support, established processes, a portfolio of already tested products and an expanding market, brands such as Gigatron facilitate access to IT entrepreneurship, allowing new investors to start with security, scalability and growth perspective. 

New era of entrepreneurship: the democratization of technology 

By investing in a technology franchise, the entrepreneur does not acquire just one business, he positions himself in a strategic market, with growing demand and high relevance for companies of all sizes. Gigatron, with its model adapted to the different realities of its possible franchisees, represents this connection between the micro-entrepreneur and the IT universe.

“We understand that many are willing to undertake, but do not have great capital to develop software from scratch. With Gigatron, we offer structure, support, technology, a consolidated brand and profitable business”, concludes the CEO. 

For those looking to undertake control, scalability and insertion in the technology market, a franchise like Gigatron currently represents, an opportunity to enter the tech world without the traditional risks of a structured business without support or previous model.