Formula E E Google Cloud announce the main multi-annual partnership 

Formula E e Google Cloud announced today the multi-annual partnership agreement, with Google Cloud being named the main artificial intelligence partner of the ABB FIA World Championship of Formula E.  

At the center of the partnership is the mission of demonstrating the potential of Artificial Intelligence (AI) to generate a positive impact on all commercial operations of Formula E — from the development and execution of racing to the fan experience. 

This multi-annual agreement is based on the official partnership formalized for the first time in January 2025.  The significant elevation of Google Cloud to the main partner involves adoption by the formula And even more technologies for your business, such as the integration of Gemini models throughout your system to accelerate performance, provide faster and more efficient operations and show innovation in a global environment. 

Partnership built on a solid technological foundation 
This stage of the partnership follows a collaboration basis, which includes the pioneering spirit of the formula and by establishing the record for speed on the covered lane, as well as the pioneering spirit of the “Mountain Recharge” project.  

During this project, the formula And he used the AI Studio and Gemini models, from Google, to map the ideal route and also identify ideal zones for braking, so that the Genbeta concept car could generate enough energy through regenerative braking, when descending the Colon, in Europe. With these calculations, the car realized autonomy to complete a complete lap in the Monaco circuit. 

The most recent collaboration will also help change the fan experience around the world. the formula And it has already integrated a new “strategy agent” in live broadcasts, providing personalized information, predictions and explanations as the races unfold. Millions of viewers have already benefited from accessing a deeper understanding of the dynamics of the race, the strategy and the performance of the drivers. 

Facilitating the transformation and sustainability of the business 
Beyond the tracks, the partnership will improve the operations of the World Championship: the formula And you will use Google Workspace with Gemini to allow greater agility and efficiency throughout your organization. Meanwhile, the advanced modeling of AI, in the back office of the formula e, and the creation of 

“Digital twins” of races and events, allowing the formula And simulate and optimize the construction of locations virtually, they have the potential to provide additional reductions in the competition's carbon footprint. 

This minimizes the need for recognition of the place, as well as the transport of heavy equipment, providing an optimized operation of the championship, maintaining maximum performance. 

Jeff Dodds, CEO of Formula E, stated:  
“Our expanded partnership with Google Cloud is a true game turn for Formula E and for motorsport as a whole. We are already going beyond the limits of technology in sport, and this main partnership confirms our vision.  

“The integration of Google Cloud AI resources will open a new dimension of real-time performance optimization, as well as the making of strategic decisions, both for the championship and for our audience for the global broadcast.  

“This collaboration will redefine the way fans experience our races and will establish a new reference for the integration of technology in sport around the world”. 

Tara Brady, president for EMEA at Google Cloud, added:  
“ the formula And it is an innovation center, where milliseconds can define success. This expanded partnership is proof of the power of the AI and Google Cloud data analysis, and shows how our technology can offer a competitive advantage in the most demanding scenarios”.  

Formula E returns with the Miami e-Prix 
After São Paulo and Mexico City, the ABB FIA World Championship continues with the third stage, the Miami e-Prix, on the weekend of January 30th and 31st, 2026, at the Miami International Circuit, located at the Hard Rock Stadium.