Recognized as one of the most complete automation and CRM solutions for e-commerce in Brazil, Flowbiz begins a new growth phase after being acquired by Sankhya — a national reference in business management technology. This union strengthens the platform’s position as a strategic ally for companies seeking to scale performance with data, artificial intelligence, and personalized repurchase journeys.
Focused on medium and large digital retail operations, Flowbiz stands out for its ability to transform behavioral and browsing data into automated actions for relationship-building, repurchase, and loyalty. Now, as part of the Sankhya ecosystem, the company accelerates its technological innovation capabilities and integration with other business management solutions.
“Flowbiz was born with the purpose of better reflecting everything we have become: a platform that goes beyond email marketing, helping e-commerce businesses create personalized, profitable, and sustainable strategies. With Sankhya’s entry, we gain strength to scale our clients’ businesses and accelerate the development of solutions that truly make an impact,” emphasizes Lucas Brum, partner and Commercial Head at Flowbiz.
With features that go beyond traditional email marketing, Flowbiz offers a modern infrastructure for creating automated flows, behavioral segmentation, re-engagement campaigns, and in-depth consumer behavior analysis. This foundation will become even stronger with the launch of the Customer Data Platform (CDP), designed to integrate data from multiple sources and enhance automations with AI.
“Flowbiz is building a 360º data ecosystem (Customer Data Platform) with a modern and scalable infrastructure, ready for AI use. And with Sankhya, we will amplify this delivery for the entire market,” explains Thiago Pitta, CTO of Flowbiz.
The acquisition aligns with Sankhya’s strategy to expand beyond ERP, integrating technologies that drive growth with efficiency and intelligence. As a result, Flowbiz positions itself as a key piece in the portfolio, directly contributing to customer journeys, loyalty, and differentiation for the businesses it serves.
“What we see as a differentiator is the product itself — very mature, complete, and with high service capacity — and it will help Sankhya better serve the customer journey, bringing great capability to engage both new potential clients and existing partners,” states André Britto, CFO of Sankhya.
Even with the new structure, Flowbiz retains its team, culture, and service excellence. The difference lies in the scale and speed at which it can evolve its features — especially in areas like CRM intelligence, journey personalization, and data-driven automations.
“We want to be seen as a reference in marketing automation with CRM intelligence and AI, featuring the most advanced technology in this regard. Our clients can be sure that we will now be able to innovate even more, both in technology and service. We will maintain the service excellence that has always characterized us and accelerate technological evolution at a new pace from now on,” concludes Vinícius Correa.
The Flowbiz + Sankhya integration symbolizes a new chapter in the digital transformation of retail: one where intelligent automation, personalization, and data strategy become indispensable to compete — and retain customers — at a high level.
