The fintech UnicoPag announces a repositioning strategy aimed at increasing conversion and reducing cart abandonment in the info-products market. With an investment of around R$ 250,000, the company has revamped its visual identity, adopting a logo developed with geometric precision and a language that translates the brand’s pillars: clarity, agility, and uniqueness.
The initiative enhances the checkout, offering faster and more personalized payments, along with a clean and mobile-adapted visual identity for digital stores. The rebranding overhauled the entire customer experience, from payment to technical support, with features like an optimized purchase flow, custom domains, social proof, integration with webhooks, free SMS notifications, higher card approval rates, and native integrations with ERP and automation systems, focusing on info-product creators and independent e-commerce businesses.
According to Alan Ribeiro, the company’s Marketing Director, “info-product creators face challenges such as low card approval rates and payment process failures, especially during launches, in addition to difficulties with system integration and insufficient technical support. Our new positioning offers advanced technology, specialized support, and complete integration so our clients can convert more and lose fewer sales.”
In the coming months, the company aims to consolidate its growth by expanding its technological and commercial resources. The company will expand its client base, with special attention to info-product creators and independent e-commerce businesses, as well as investing in checkout customization and advanced real-time integration with financial systems. These initiatives aim to increase sales efficiency, enhance user experience, and strengthen its presence in the digital market by early 2026.
With the repositioning, UnicoPag reinforces its commitment to innovation in the digital market, offering solutions that facilitate the growth and financial management of rapidly transforming businesses. The company maintains its presence in the physical market, combining advanced technology, consistent performance, and specialized support to deliver sustainable value to its clients. “Our focus is to professionalize the info-products market in Brazil, overcoming current challenges with comprehensive solutions that promote lasting results,” says Alan Ribeiro.
