Fintech invests R$ 250 thousand in new identity to accelerate payments and reduce cart abandonment in the infoproducts market

Fintech UnicoPag announces a repositioning strategy with the aim of increasing conversion and reducing cart abandonment in the infoproducts market. With an investment of about R$ 250 thousand, the company has renewed its visual identity, adopting a logo developed with geometric precision and a language that translates the pillars of the brand: clarity, agility and uniqueness.

The initiative enhances the checkout, offering faster and personalized payments, as well as a clean and mobile-friendly visual identity in digital stores rebranding reviewed the entire customer experience, from payment to technical support, with features such as optimized purchase flow, custom domains, social proofing, integration with webhooks, Free SMS sending, higher approval of cards and native integrations with ERP and automation systems, focusing on independent infoproducers and e-commerce.

According to Alan Ribeiro, Marketing Director of the company,“infoproducers face challenges such as low card approval and payment process failures, especially during launches, as well as difficulties with systems integration and insufficient technical support.Our new positioning offers advanced technology, expert support and full integration so that our customers convert more and lose less sales.”

In the coming months, the company intends to consolidate its growth through the expansion of technological and commercial resources. The company will expand its customer base, with special attention to independent infoproducers and e-commerce, as well as investing in the customization of the checkout and advanced integration with financial systems in real time. These initiatives aim to increase sales efficiency, improve the user experience and strengthen its presence in the digital market by the beginning of 2026.

With repositioning, a UnicoPag reinforces its commitment to innovation in the digital market, offering solutions that facilitate growth and financial management of rapidly changing businesses. The company maintains its operations in the physical market, combining advanced technology, consistent performance and specialized support to deliver sustainable value to its customers. “Our focus is to professionalize the market of infoproducts in Brazil, overcoming current challenges with complete solutions that promote lasting results”, he says Alan Ribeiro's.