A MUTINY, reputation accelerator and positioning manager, announced the promotion of Fernanda Maranha as Brand Content Leader. In the role, the executive will lead the area that offers content marketing services, analysis and brand and channel strategy, also covering rebranding actions, content production for social networks and preparation of materials such as e-books and newsletters.
Graduated in Journalism from USP, with a postgraduate degree in Events from Senac and certification in branding from Galileo Branding, Fernanda has experience in newsrooms of large vehicles, such as Portal IG and Small Businesses & Large Businesses, and in press office. 6 years ago at MOTIM, she has worked as a PR specialist and, in 2020, became part of the brand content team. In 2022, she took the position of coordinator of the content team, where she worked with accounts such as Grupo Anima, Nomad and Conta Simples.
“Taking the lead in Brand Content is a challenge that I face with a lot of responsibility and satisfaction. I am excited for this new stage in my career and for collaborating closely with clients in order to create content strategies that not only meet, but exceed their expectations”, says the professional.
In this position, Fernanda will be responsible for leading projects such as Helbor, HBR, Skeelo and BugHunt.
