HiPartners, in partnership with the Brazilian Retail and Consumer Society (SBVC), publishes the latest analysis of the Retail Performance Index (IPV), which evaluates the monthly and annual variation in consumer flow, sales and billing of stores and shopping centers throughout the country.In this edition the study has a special cut of Father's Day, an important seasonal date for retail and that may have positively influenced performance.
According to the data, August was marked by an increase in the flow of visits in several segments of Brazilian retail. This is due, in large part, to the seasonal impact of Father's Day (more details below), one of the main commemorative dates of the month, which resulted in a high of 7% in Shopping Stores and more modest growth of 1% in Street Stores, compared to the same period of 2023.
Regionally, the South of Brazil was in evidence in the flow of visitation in physical stores, with a significant growth of 16% compared to August of the previous year. The Midwest and the North also showed considerable increases: 15% and 8%, respectively. In the case of shopping centers, the Southeast led with an increase of 21%, followed by the Northeast with 8%.
In terms of revenue, there was an evolution of 8% at the national level, especially in the South and North regions, which recorded highs of 15% and 13%, respectively. These numbers reflect an increase in the overall average ticket of approximately 5%. In this regard, the increase was especially relevant in Street Shops (7%), followed by Shopping Shops (4%).
The “Pharmaceutical, medical, orthopedic, perfumery and cosmetics” sector stood out again, with a 11% increase in revenue in August, compared to the same year 2023. However, “Mobile and Appliances”, down 16% in the period, out of line with the positive trend of the rest of retail.
“The performance of retail in August, driven by Father's Day, is aligned with the gradual recovery observed in the most recent result of the PMC (Monthly Trade Survey). The increase of 0.6% in retail sales restricted and 0.1% in the expanded reflects the greater consumption of families and the recovery of segments such as hypermarkets and durable goods. The improvement in credit and the fall of default may benefit sectors such as clothing and home appliances, but the high interest limits the advancement of consumption. The projection of a cooling in the coming months, due to the drought and the maintenance of SBP
