技术术语如"emotional intelligence"采用行业标准译法

The traditional American sales event, which began in Brazil in 2010 with a focus on online sales, has now established itself as a major milestone in national retail with high revenue expectations. According to the ABComm Forecast, the 2025 Black Friday promises to be the largest in history, with a projected revenue exceeding R$ 13 billion. 

In the pursuit of achieving results and targets, Brazilian e-commerce brands have been preparing in advance to attract consumers seeking prices and opportunities. Far beyond attractive pricing, this planning involves logistical predictability, prompt customer service, and anticipating consumer trends and desires. CUFF Jewelry is one such example. The Brazilian accessories brand begins preparations months in advance for the event, undergoing restructuring from inventory to shipping, and implementing strategic and operational changes to ensure agility and satisfaction throughout the entire purchasing process during the peak demand period. 

“We know this is a highly anticipated time for the brand's fans and also for new customers looking for opportunities. Therefore, we have organized ourselves to offer not only discounts but the entire satisfactory shopping experience that we provide year-round on our website,” states Brenda Picirillo, founder of CUFF.

The brand's focus for this year centers on high-demand products such as earrings and the famous pendants, known as charms. According to the founder, the expectation is to increase revenue by 25%, with a 16% growth in the average ticket size compared to the same period last year. 

To achieve this, the company also invests in trend analysis, which helps define the product portfolio that will be highlighted and the discount margins. Beyond internal organization, CUFF focuses on engaging its base of loyal customers in advance by offering a discount cumulative to the website's discount for those who pre-register to receive campaign offers, creating an environment of exclusivity and anticipation.

All this activity helps predict consumer behavior and generate sales. A Globo study reveals that 43% of consumers already intend to shop on Black Friday, but a significant group of 40% remains undecided, representing a vast territory to be captured through relevant offers and assertive communication. However, the major challenge for retailers is discount credibility: the research indicates that 81% of respondents will only complete a purchase if they perceive that the prices are genuinely lower than usual.