Expansion of franchises in Brazil reinforces the need for efficient management tools

Brazilian retail continues to rise, with the 300 largest companies in the sector earning R$ 1.129 trillion in 2023, according to the Cielo-SVBC ranking of the 300 Largest Companies in the Brazilian Retail sector. Within this scenario, the franchise market stands out registering a nominal growth of 19.1% in the last year, according to the Brazilian Franchising Association (ABF). With this advance, networks increasingly need technological solutions that can optimize the communication and management of units.

A Franchisee Central, a platform specialized in communication and management for franchise networks, has been innovating with a new functionality that promises to optimize the interaction between franchisors and franchisees.In order to centralize all communication processes in a single environment, the new tool offers features such as integrated videoconferences, records of calls and meetings, and a personalized call center. This technology aims to simplify the daily life of franchise networks, allowing interactions to be more efficient and organized, in addition to ensuring legal security and a customizable service by sector.

For Dario Ruschel, CEO of Franchisee Central, one of the main challenges in the franchising sector is to maintain efficient communication between units, especially in the case of networks operating in several regions.“One of the biggest challenges in franchising is to ensure that all information reaches each franchisee in a clear and agile way, especially in networks with broader operations and multiple units spread throughout the country”, he says

The feature also allows franchisors to create custom forms and establish deadlines (SLAs) for different demands, ensuring that the needs of franchisees are met in an agile and accurate manner.In addition, the integration of internal communications to the platform reduces the risk of failures in the transmission of important messages, keeping the entire network always updated and aligned

Ruschel reinforces the company's commitment to offering innovative solutions aligned with the needs of the franchise market. “We are delighted to launch this new tool, which represents a significant advance in the way franchise networks communicate and relate.We believe that unification and proximity are fundamental to the success of franchising, and we are committed to providing the tools necessary for our customers to achieve their” goals, says Ruschel.

Joao Cabral, COO of Central do Franqueado“With the Franchisee Center, franchisors can offer a more effective relationship between the two audiences.Our platform was developed to simplify the routine of franchise networks, providing a friendly and connected experience for all involved”, says Cabral.

With the franchise market booming in Brazil, solutions such as the Franchisee Central ensure the efficiency and sustainable growth of the networks. The sector, which earned R$ 60.5 billion in 2023, has consolidated itself as one of the pillars of Brazilian retail, and innovation plays a crucial role to maintain this growth rate.