In the ranking of optimistic countries regarding the potential of AI to benefit the economy and the labor market, Brazil is the Latin American country most excited by this advance. According to the Stanford University “Artificial Intelligence Index” survey this year, most Brazilians see positively products and services with technology.However, the country still invests little in the training of professionals and the development of local startups, which contrasts with the positive view of the population.
As the leading global authority on project management, the latest report from Project Management Institute (PMI), “Pioneer advantage: the immediate benefits of adopting generative AI for project management”, highlights exactly the importance of training and training for Generative Artificial Intelligence (GenAI) to be implemented productively and effectively in organizations.
According to the report, one in five professionals already uses GenAI in more than 50% of their projects.“Adopting GenAI is more than just adopting a new technology; it is catalyzing organizational transformation”, says Hellen Almeida, Head of Markets at PMI Latin America. “By understanding the impact of GenAI on individual performance and the key factors driving adoption, we can drive greater implementation across the project management community”, she added.
Although investments are growing, the other report, released by Artificial Intelligence Index, points out that they remain concentrated in industries in North America, Asia and Europe.In contrast, Latin America, with the exception of Brazil, does not appear in the ranking of surveys for the creation of national startups in the area of AI.
In Latin America, team training and capacity building are now the cornerstones of a revolutionary change in project management through the adoption of GenAI. This approach not only increases operational efficiency, but also cultivates a culture of innovation and continuous learning, positioning organizations at the forefront of global competitiveness.
Brazil, with its palpable enthusiasm for AI, remains a beacon of potential in this scenario. Despite the challenges in vocational training and the development of the startup ecosystem, there is an unprecedented opportunity.By strategically investing in comprehensive organizational training, companies can unlock a powerful differentiator that transcends traditional project management paradigms.
Dominating GenAI
Recent research from McKinsey provides crucial insights into the transformation of GenAI, highlighting the urgent need for companies to adapt and for professionals to improve.
The research identified four groups impacted by GenAI:
- Creators (2%): those who directly build GenAI tools and interfaces;
- Heavy users (8%): Professionals such as designers and data scientists who use GenAI for most tasks;
- Lightweight users (18%): Workers as managers and educators who use GenAI for less than half of their tasks;
- Potential users (70%): those who do not yet use GenAI, but who are likely to become users soon.
With GenAI designed to automate up to 30% of activities in all professions by 2030, its adoption is becoming critical to maintaining competitiveness and efficiency. This change also emphasizes the growing importance of the “” power skills, such as problem solving, active listening and emotional intelligence, to the detriment of traditional technical skills.
Embracing GenAI is not just about staying up to date, it is about future-proof companies and careers in an increasingly AI-driven world.
Essential skills required for GenIA adoption and implementation
At the forefront of technological transformation is immediate engineering - a skill that has quickly become the cornerstone of effective GenAI implementation.
Recognizing this trend, PMI not only emphasizes the urgent need for professionals in sectors with low GenAI adoption to develop this competency, but also plans to launch industry-specific GenAI notices.These resources aim to support project professionals in obtaining higher quality responses and enhancing their overall experience at GenAI.
“A immediate engineering is just the beginning. It is the input skill that unleashes the potential of GenAI in project management and more. We are seeing a fascinating progression in the way professionals approach GenAI. Those who are new to technology often focus on automating simple tasks & delivering a valuable first experience However, as understanding deepens, we see a shift towards harnessing GenAI for more complex challenges such as risk management and strategic decision making”, shared Helen.
This progression reflects a broader trend in integrating AI technologies into project management workflows.As GenAI tools become more sophisticated and widely adopted, the skills needed to harness their full potential evolve in parallel.
“Looking into the future, we anticipate a harmonious combination of technical proficiency and human-centered competencies.As GenAI becomes an integral part of our workflows, powerful competencies such as collaborative leadership, strategic thinking and effective communication will become indispensable. These competencies, combined with GenAI expertise, will define the next generation of project management excellence.”.
