EstrelaBet strengthens executive team with new Growth and Branding Heads

EstrelaBet, one of Brazil's leading online betting companies, announces the arrival of Luan Seixas as Head of Growth and Victor Blecker as Head of Branding. Both executives will report to CMO Renan Cavalcanti and will contribute to reinforcing the company's positioning as a technology organization, driven by innovation, with a focus on customer experience and responsible gaming. EstrelaBet has been expanding its executive team with talent from leading companies such as Nubank, 99, PepsiCo, QuintoAndar, and Wildlife Studios.

**Luan Seixas joins EstrelaBet to drive user growth and retention.** With a solid track record in growth strategies, CRM, and digital performance, Luan Seixas takes on the challenge of scaling the platform's user base, increasing retention rates, and maximizing results through data-driven and customer-centric initiatives. "I am very excited to be part of EstrelaBet. We have the challenge of increasingly transforming data into meaningful experiences, impacting the right people, at the ideal time, and with the solution that truly makes sense for each individual," comments Luan. Graduated in Social Communication from PUC-Rio, with MBAs in Strategic Marketing (USP) and Digital Marketing (FGV), he has led teams in companies such as Medway, 99/DiDi Global, UOL EdTech, Descomplica, Laureate, and Limppano.

Victor Blecker takes over as Head of Branding with the mission of boosting the value of the EstrelaBet brand in the market, highlighting its differentials such as technology, reliability, and customer proximity. "We will continue to build a strong, connected, and innovative brand that offers a positive and responsible experience to bettors," he states. The executive has held high-level leadership positions at Lacoste, Fisia (SBF Group/Nike), Under Armour, and Adidas in the areas of branding, sports marketing, and digital marketing. He graduated from PUC-SP and holds a Professional Certificate in Digital Marketing from the Kellogg School of Management (Northwestern University).

"We are a Brazilian technology company that puts the customer at the center of everything. We are strengthening our team with clear teams and vision for product, innovation, and data, allowing us to create unique and personalized experiences for our audience. The arrival of Luan and Victor is part of several strategic moves to strengthen this focus," concludes João Gerçossimo, CEO of EstrelaBet.