Experts project 10% increase in e-commerce sales on Black Friday 2024

Black Friday 2024 promises to move the Brazilian e-commerce. According to a survey by Opinion Box, held in April, 55% of consumers plan to buy on the date. And this number may still increase, since 35% of undecided usually set their purchases between three months and a few weeks before the event. Heated economy, cutting-edge technology in platforms and promotions are actions that should be confirmed in this period.

Jessica Fragoso, marketing manager of Uappi, a company specializing in e-commerce and technological solutions, brings a panorama for companies to achieve better results. According to the specialist, it is a year in which integrations with artificial intelligence and technological actions will be on the rise in the promotional date.“Tools such as customer service chatbot, process optimization and digital showcases can make a difference and help in the process of closing sales with the consumer”. Among the news for Black Friday 2024, are the virtual fitting for fashion pieces and the use of virtual and augmented reality instruments from the company.

It is convenient that retailers also do their homework, which means presenting exclusive offers that can generate engagement, creating a favorable environment for this consumer to return and become a customer. “As much as we are living in a moment of technology and innovation, the basics well done still remains fundamental”, he says.

Sales expectations 

Regarding the numbers for 2024, the projection is that there is an increase of about 10% in sales in e-commerce, compared to 2023, which is a very significant increase, considering that the year before the fall was about 2.5%, according to Jessica. “There are two reasons that exert influence, the first is that the economy is a little faster than the previous day. It is possible to notice when we compare the sales numbers in e-commerce in the first half of 2024 in relation to 2023. In second, it is that the fact the value of the previous month the purchase can be the first month the first month the first month the first month the first month the increase the value of the year the year the year the year the year the year the value of the year the year the year the year the year the year the year the year the year the year the year the year the year the year the year the year the year the year the year the year the year the year the year the year the year the year the year the year the year the year the year the year the year the year the year the year the year the year can also the year the year the year the year the year the year the year the year the year the year the year the year the year the year the year the year the year the year the year the year the year the year the year the year the year the year the year the year the year the year the year can also the year the year the year the year the year the year the year the year the year the year the year the year the year the year the year the year the year the year the year the year the year the year the year the year the year the year the year

Avoid common mistakes during this period

As Jessica explains, in this period companies no matter how prepared they are, still run the risk of making some errors because of demand. And so, you need to be aware. “Intend whether the stock is compatible or not with the offers made and if the site is prepared for increased traffic, are important initiatives. In addition, it is recommended to have technologies that help to manage the inventory to have no type of sale of products without replacement. Another point is the offers of the date. Black Friday is accompanied by a stigma of being 'Black fraud’, which leaves very consumer suspicious, so it is fundamental to give real discount percentage.

The date tends to increase a lot the traffic of the sites with peaks that can generate some kind of slowness or difficulty when closing purchase. With this, some factors such as cost generation and other setbacks can occur. Therefore, the recommendation is to have partners who understand technology and have a robust infrastructure for your e-commerce platform, payment and the entire ecosystem.

Focus on the shopping experience

The first point is to have clear that the consumer who is wanting to buy on Black Friday, seeks offers, special conditions and low price.“A good option for the shopkeeper who does not intend to make large discounts on the entire stock is to have baits products, which draw attention and are with prices compatible with the discounts of a Black Friday”, or Jessica. Another bet is to offer something more, such as a gift, free shipping or a coupon. This makes the customer have the perception that has greater benefits buying with your brand/store.

Is it safe?Can I trust?

There are fundamental tips to not fall into scams in this period of promotions. According to Jessica, the consumer needs to seek to confirm the veracity of the site, if it is a secure link and if it has seals that prove the smoothness of the company.“In these situations it is worth checking more than once if the security of the purchase is feasible. Google itself shows warnings on the electronic address, in case of a suspicious website. It is also important to search the social networks of the brand to understand whether it really exists. Another option is to search for sites like Reclame Here to know more about the company. Finally, always be wary of offers far above 80 or 90% discount, concludes.