The year 2025 is approaching, and entrepreneurs are beginning to look for ways to accelerate the growth of their businesses amid rapid market changes.Flexible management models, strengthened contact networks and the use of technology are among the strategies pointed out by experts to face the challenges and take advantage of the opportunities that arise.
A survey by McKinsey & Company points out that companies with well-structured operations have greater capacity for growth, even in times of economic uncertainty.According to the study, organizations that bet on agile management and strategic planning can better adapt to market demands.
For Marcus Marques, mentor and CEO of Accelerator Group, strategic planning is the basis for any sustainable growth.It highlights that the process begins with a detailed analysis of the current state of the company. “It is essential to understand where the business is and define what needs to be done to reach the desired point.This includes setting clear goals, listing priorities and establishing action plans that are executable on a day-to-day basis. Without this level of organization, companies run the risk of growing in a disorderly and inefficient manner”, he explains.
Entrepreneurs have also benefited from the exchange of experiences with other entrepreneurs. Connection networks, such as mentoring groups and business associations, have proven to be important tools to expand partnerships and explore new ideas.It is the case of the Giants program, which has about 700 members, forming the largest network of entrepreneurs in a high-value program in Brazil. With annual investments ranging from R$229,000 to R$400,000 per company, the initiative offers mentoring, training for managers and employees, as well as opportunities to generate new businesses.
Marques reinforces that collaboration is not just about exchanging contacts, but about creating concrete strategies from these interactions.“Often, a good perception comes from outside your sector. Talking with other entrepreneurs helps you see possibilities that are not obvious in the day-to-day of the company”, he says.
Technological solutions also consolidate as pillars for those who want to grow. Tools that optimize processes and offer real-time information help companies gain efficiency and access new markets.
A recent study by Gartner shows that businesses that have invested in automation and data analysis have been able to expand their operations with greater speed. For Marcus Marques, the use of these tools must be anchored in a well-structured strategic planning, which allows transforming information into practical actions.“Planing is not just about setting isolated goals.It is about drawing guidelines that connect technology, people and execution, creating a clear path to growth. When planning is well done, it simplifies decisions and allows adjustments without losing focus on the” results, he explains.
Marques reinforces that strategic planning is not a static document, but a continuous process. It involves steps such as the definition of specific goals, the analysis of information and the monitoring of indicators, all this directed by a clear vision of where the company wants to get. “The planning structure needs to be dynamic. It is essential to monitor the execution daily, identify bottlenecks and act correctly before closing cycles. This is what turns a plan into concrete results”, he points.
For 2025, Marques believes that companies should view strategic planning as an essential guide to navigate uncertain scenarios. He highlights that the process helps align short-term actions with long-term goals, strengthening the capacity for adaptation and execution. “ Strategic planning gives clarity on the starting point, the desired destination and the steps needed to achieve this goal. It is this clarity that allows companies to make safe and adjustable decisions, better taking advantage of opportunities and correcting the course when necessary”, he concludes.
This flexible approach, according to Marques, is what differentiates companies that grow sustainably. He points out that, to achieve consistent results in 2025, it is essential to unite planning, efficient execution and constant adjustments, always maintaining an integrated view of the business and the market.
