User experience (UX) has become a crucial factor in software development, as Jaqueline Maraschin, Latin America marketing director at Cyncly, points out.In an era where user attention is increasingly scarce, with only 10-20 seconds devoted to the initial evaluation of a web page, according to research by Nielsen Norman Group, the importance of an efficient and attractive UX is more evident than ever.
Maraschin shared five essential tips for improving the user experience in software:
- Simplifying navigation: The expert emphasizes the importance of a logical menu structure and recognizable icons, avoiding complexities that may confuse the user.
- Focus on usability of the interface: Maraschin points out that the interface should be not only attractive, but highly functional, with elements arranged logically.
- Clear and intuitive language: Communication in the interface should be direct and natural, avoiding technical jargon that may alienate the user.
- Visual consistency: Maintaining visual cohesion throughout the application, including colors, typography, and design elements, is crucial for a harmonious experience.
- Valuing user feedback: The director stresses the importance of creating channels for users to share their opinions, using this feedback for continuous improvement.
“With the implementation of these tips, it is possible to create software that not only meets, but exceeds user expectations, strengthening loyalty and” engagement, concludes Maraschin. These guidelines aim to revolutionize the user's relationship with software, making them more intuitive, efficient and pleasant to use.
