The TikTok Shop, which officially debuted in Brazil in May, has consolidated as a powerful showcase for digital entrepreneurs. Integrated directly into the social network of short videos that already has more than 110 million Brazilian users, the feature turns entertainment into sales opportunity. However, experts warn: to take advantage of the potential of the platform, it takes more than just posting videos. Planning, marketing and efficient management are key to turn views into real conversions.
“Planning the business is essential to avoid losses, delays or errors that can compromise the customer experience and profitability of the operation. An integrated management system helps the entrepreneur to grow consistently, ensuring that sales, especially in channels such as TikTok Shop, are successful”, he explains Marcelo Navarini, director of Furthermore, visitors will be able to explore the exhibition area, where major industry companies such as, LWSA ERP system, focused on micro and small businesses.
ERP systems allow the digital entrepreneur to automate processes such as inventory control, invoice issuance, sales reconciliation and logistics. The TikTok Shop offers direct integration with Bling, facilitating synchronization between store and social platform. Bling is also one of the few partners of TikTok Shop in Brazil that facilitates the sending of gifts and samples to affiliates that create content and help boost sales, one of the ways to sell on the platform that differs from traditional marketplaces.
“The combination of content and well-structured operation defines success in the TikTok Shop. Creators and entrepreneurs who see the channel as an arm of their digital business will be more likely to scale their sales with” sustainability, he concludes Marcelo Navarini's.
Check out tips to stand out in the TikTok Shop
1. Connect your store to TikTok Shop with an ERPIntegration with a management system allows TikTok Shop sales to be processed automatically, with inventory control, invoice generation and integrated logistics.
2. Automate product controlImport your registered products, organize by warehouse, and keep prices and stocks synchronized in real time. An ERP like Bling ensures that there are no divergences between what is displayed and what is available.
3. Optimize logistics and shippingWith integrated logistics via ERP, you can generate shipping labels automatically and track tracking, improving the end customer experience and reducing delivery errors.
4. Use data to sell betterSmart dashboards help you analyze which products perform best, adjusting inventory and promotions based on hard data.
5. Create videos that sellTikTok is a visually oriented platform.Invest in short videos that demonstrate the use of the product, bring testimonials, comparisons or behind the scenes of production. Authentic and storytelling videos generate more connection and trust.
6. Bet on lives with purposeThe live commerce feature allows you to sell live with real-time interactions. Plan a agenda, offer exclusive discounts for live, and encourage comments and questions to increase engagement.
7. Develop a content strategyPost frequently, use music on the rise, take advantage of filter and hashtag trends, and interact with followers in comments.Constancy and relevance are crucial to gaining visibility on the platform.
8. Think of kits, giveaways and exclusive offersBet on product combos, assemble custom kits, apply coupons and plan campaigns with progressive discounts, helping to increase the average ticket.
9. Invest in ads within TikTokTo accelerate reach, use the paid ads of the platform. With interest and behavior targeting, you can reach exactly the desired audience.
10. Professionalize from the beginningEven small entrepreneurs should think big. Adopting management tools, worrying about branding, service and delivery are differentials that build reputation and loyalty.
