Companies that use their own mobile apps are more likely to generate leads.

The digitalization of business has brought new perspectives and great possibilities for companies that invest in innovation. The transformation of corporate processes through mobile technology has reshaped the way large corporations manage their operations. In this aspect, mobile applications, with their ability to automate complex tasks and integrate systems in an agile and efficient way, have proven essential for companies seeking to optimize processes, save time and increase productivity on a large scale. 

According to the 34th edition of the FGVcia Annual Survey, released in December 2023, Brazil has 464 million digital devices in use, equivalent to 2.2 devices per inhabitant. The study reveals that the country has 1.2 smartphones per capita, totaling 249 million smart phones in use. 

In terms of computers, Brazil registers 215 million units (desktop, notebook and tablet), with the expectation of growth of 10% in sales for 2023. The research also highlights that IT spending and investments correspond to 9% of companies' revenue, with analytical intelligence and the implementation of modern ERPs being the main focuses of investment.

Rafael Franco's, CEO of Alphacode, a company responsible for developing applications for brands such as Habibs, Madero and TV Band, explains that this is a moment of revolution in corporate management with the use of mobile applications.“They simplify internal and external communication, as well as allowing companies to respond more quickly and accurately to the demands of the” market, he adds. 

This transformation improves operational performance while increasing the ability of companies to adapt to changes in the business environment.This means that the adoption of mobile applications in large corporations has proven to be a strategic differential. 

“Internal communication gains a new dimension of agility, facilitating collaboration between teams in real time. Tasks are performed with greater assertiveness, which leads to a significant increase in the productivity”, says the expert.With an improved communication structure, processes flow faster, reducing failures and improving the final result.

Benefits of applications in business management

In addition to productivity, another great benefit of using enterprise applications is the reduction of operating costs. By automating processes and optimizing workflows, companies can save time and resources, which results in a cost cut. Considering the current competitive market, this savings is critical to ensure the long-term sustainability of the business.

“One of the main gains provided by mobile technology is instant access to critical information for decision making. With management data literally in the palm of your hand, managers can act faster and more accurately, without relying on being physically in the” office, highlights Rafael. This flexibility in management allows decisions to be made in real time, taking advantage of opportunities and adjusting strategies dynamically.

Another transformative aspect is the creation of new channels of communication with customers. These platforms facilitate closer and personalized interactions, which increases customer satisfaction and loyalty.The ability to offer fast and efficient services through an application adds value to the customer experience, strengthening the relationship with the brand.

The flexibility provided by applications is also a key factor for the success of companies. Employees can perform their tasks from anywhere, ensuring the continuity of operations, even outside the traditional work environment.

“Companies like Uber, iFood and digital banks Nubank and C6 are clear examples of how mobility can completely transform an industry and open up new business opportunities.These companies, born in the digital age, have built entire empires based on the practicality and efficiency that mobile apps offer”, he concludes.