Companies expand investments in cloud and artificial intelligence to reduce costs and increase productivity

To reduce costs and increase operational efficiency, Brazilian companies expanded their investments in cloud computing and artificial intelligence in 2024 and continue to accelerate this transformation in 2025. According to the International Data Corporation (IDC), cloud investments in Latin America are expected to grow 30% per year, with Brazil leading this advance. Already the global AI market should reach US$ 990 billion by 2027, according to the consultancy Bain & Co., driven by the adoption of more robust models and the growth of data centers. The global AI market must support agile and scalable systems has led to support new technologies and integrate the need for these companies.

McKinsey data indicates that companies that adopt AI automation reduce, on average, 20% of operating costs and increase efficiency by 30%. Artificial intelligence has been used to personalize experiences, automate repetitive processes, and identify hidden inefficiencies, allowing companies to make more strategic and agile decisions.

The growth of remote and hybrid work also drives the demand for cloud solutions. Companies that have adopted this model need secure and scalable systems to ensure fast and efficient access to essential information.In this scenario, the integration of systems in the cloud has become indispensable to sustain distributed teams and increasingly complex digital processes.

With this evolution, IDEEN stands out as a facilitator of this digital transformation, providing solutions that enable migration to hybrid environments without compromising efficiency. The company develops technologies aimed at system integration, promoting cost reduction and increased productivity, essential factors for organizations to adapt to the new market requirements.

“We believe that systems integration, coupled with the flexibility of the cloud and the transformative power of artificial intelligence, is the key to unlocking new levels of operational efficiency.Our focus is on creating solutions that simplify complex processes, eliminate bottlenecks and transform data into strategic decisions”, he says Rafael Spagnoulo, CEO and founder of Elo, Sow, Ideen and Revvo.

In addition to the need for technological innovation, regulations such as the General Data Protection Law (LGPD) also drive this transformation. Companies seeking to optimize their operations need to ensure security and traceability in their systems. IDEEN solutions meet these requirements, allowing organizations to comply with legislation while improving their operational efficiency.

The combination of cloud, artificial intelligence and systems integration is shaping a more agile, productive and innovative business future. Companies from various sectors accelerate their digital transformations, and IDEEN continues to lead this movement, offering essential tools for organizations to thrive in an increasingly dynamic and challenging market.