Businessmen launch real estate platform with goal of R$15 million in the first year

The Brazilian real estate market gains an innovative solution with the launch of the GuaranteesPay, platform that expects to reach 2 thousand customers in its first year of operation, R$ 15 million revenue in the first year and an estimated payback for its customers of a maximum of 6 months. The service, led by entrepreneurs Pedro Almada, Darwin Maciel, Robson Gass and Rogerio Roennau, aims to transform the sector by offering a more affordable and profitable alternative to real estate.

According to the CFO of GuarantePay, Robson Gass, the platform enables effective management of rental guarantees and helps increase the turnover of real estate partners up to 157%. Today, on average 75% of Brazilians are unable to rent a property without traditional guarantees, such as guarantor, guarantee or insurance-confidence. “GarantePay proposes a digital solution that eliminates intermediaries, allowing real estate companies to open their own rental guarantors ¡n a new business ̄ and have full control of this operation and consequently increase their” billing, he concluded.

With more than 70 thousand real estate companies operating in Brazil, the company plans to reach 2,000 new memberships in the first year of operation. The model was developed to ensure a fast payback, estimated in up to six months becoming an attractive alternative for real estate partners and other entrepreneurs seeking businesses with higher turnover and profitability with low operating cost.

GuarantePay allows real estate agents to create their own rental guarantors without relying on banks or insurers. The platform analyzes the ability of tenants to pay with specific criteria for the real estate sector, reducing default and streamlining all processes. Everything is done digitally, from electronic signature to automatic payment management and contract renewal.