Founded in 2013, Brazil Panels, a market research and marketing company full service, expects to reach revenue of R$1.5 million in 2024 with the expansion of its services in the country, an increase of R$251.3 million compared to the previous year. Today, it has the largest online panel in Brazil, with 3.5 million people registered and active for research sampling and more than 1,500 new surveys every month.
The company stands out for its consumer-focused approach, utilizing advanced methodologies to conduct qualitative and quantitative research. Qualitative methodologies include focus groups, testing, user monitoring, and in-depth interviews, both online and offline. Quantitative methods include opinion polls, market surveys, segmentation studies, and statistical surveys, using broad and representative samples to ensure the accuracy of the data collected.
To reach an even larger number of respondents, a variety of offline devices are used, including tablets, cell phones, and computers, allowing data collection even in remote locations where there is no internet connection. Currently, the company has a national presence of 741 TP3T, with its own data collection team in all major cities.
"We immerse ourselves in our clients' businesses, analyzing the market and competition through different research methods to create a strategy that meets their needs. Our main commitment is to transform the data we obtain into intelligence and creativity, supporting decision-making with accurate and reliable information. To achieve this, we understand the human side of consumers in a more connected and interactive world. We utilize all potential and solutions to get closer to consumers and understand their desires and needs," explains Claudio Vasques, CEO and founder of Brazil Panels.
With the largest digital panel in Brazil, it provides a comprehensive sample for qualitative and quantitative research, bringing together people from diverse regions, classes, ages, and genders, with high engagement through participatory interactions. New monthly registrations are generated organically, allowing the panel to be refreshed to produce even better results at a low cost.
Its main clients include Ambev, Arcor, Bradesco, ABMRA, TM20, Bauducco, Danone, Dasa, FSB Comunicação, Locomotiva, Honda, Lubrax, QuintoAndar, Sicoob, Troiano Branding, IFood, CBA+, CG, among others. In addition to market research services, Brazil Panels provides digital marketing management for other companies, combining technology, innovation, and data.
