Airfluencers, a company that offers technological solutions for influencer marketing, recorded a growth of 41% between the years 2022 and 2023. Between 2021 and the following year, the increase was 83%. These results reflect the growing expansion of the content creators market, which promises to move US$ 470 billion by the end of 2024, according to Goldman Sachs Research.
Founded in 2011, Airfluencers has been distinguished by its key role in transforming the influencer marketing industry, driving formalization and transparency in the relationships between brands and public figures.
The professionalization of content creators is a growing trend in the segment. Meta and IAB Next 2023 data stated that 23,7% of this public does not have an open company, and 50,7% still do not issue invoices. This lack of visible knowledge can negatively impact the sustainability of creator partnerships, as well as hinder the fulfillment of tax and accounting obligations. In this context, tools such as Propozall, from the Airfluencers Group, focused on the management of proposals and contracts between brands and influencers, can ensure the officialization of hiring and reduce risks for both parties.
Still thinking about content creators, Airfluencers' Airsearch platform allows, by filling out a form, the acquisition of a personalized media kit, containing qualitative and quantitative data on the performance, audience and engagement of the influencer. With this information in hand, creators can clearly demonstrate the value of their partnerships and strengthen their image before brands.“A transparency and credibility are fundamental in influencer marketing. With our AirKit, content creators have access to a powerful resource, capable of adding value to their work, providing relevant and reliable insights to potential” partners, he highlights Rodrigo Soriano, CEO of Airfluencers
In addition, the Airsearch platform is also transforming the digital marketing market by providing visibility to essential data and metrics of 5 million registered Brazilian influencers.With this information, brands and agencies can make safer choices and create more effective campaigns, optimizing the selection of influencers and basing their strategies on accurate and relevant data.
Creator Economy has shown exponential growth in recent years, driven by the rise of social networks. Still according to Goldman Sachs Research, the market moved US$ 250 billion globally in 2023, highlighting the economic potential of this scenario and the relevance of content developers as agents of cultural transformation and consumption. However, professionalization and business management remain challenging. The lack of knowledge about accounting, tax and legal issues, coupled with the lack of resources and specialized support, can hinder the development of careers linked to the digital market.
In this context, Airfluencers plays a crucial responsibility by offering practical solutions and guidance that contribute to building a more transparent and professional online ecosystem.With the increasing adoption of technologies such as artificial intelligence and data analysis, it is expected that creators and brands can optimize their content strategies, further enhancing their impact on the industry and achieving better results.
