The growth of female entrepreneurship has driven concrete changes in the SEO and digital marketing market. Women are founding agencies, leading strategies, and holding prominent positions, demonstrating that competence and innovation go hand in hand with representation.
Journalist and SEO specialist Carolina Glogovchan heads Do Follow, an agency specializing in link building, strengthening the female presence in the SEO and digital marketing market. CEO and co-founder, she leads the company's strategic operations alongside her husband and business partner, Wellington Glogovchan, who serves as COO, in a partnership that balances entrepreneurial vision and collaborative management.
Protagonism and partnership in the management of Do Follow
With over six years of experience, Do Follow has established itself as a national benchmark in the development of backlink strategies, SEO consulting, and optimized content, supporting companies in expanding their digital presence and achieving better results in organic search.
Leading executive management, Carolina brings her strategic and creative vision, while Wellington leads day-to-day operations, creating a complementary and effective leadership model.
Female entrepreneurship in focus
With over a decade of experience in marketing and content, Carolina leads projects across a variety of sectors, always prioritizing customized solutions that maximize her clients' digital authority. She also actively shares her knowledge of this field on LinkedIn and Instagram, producing specialized content and sharing her daily life as a leader and entrepreneur.
This work inspires other women to enter and excel in the sector. "I reinforce the commitment to quality and, at the same time, I hope to inspire more women to become entrepreneurs and occupy leadership positions in the digital sector," says Carolina Glogovchan.
Challenges and advances in female representation
Despite progress, the number of women in leadership positions in Brazil is still growing slowly. According to a survey by Diversitera, only 35% of senior leadership positions—such as executive management, directors, and C-level positions—are held by women. The study analyzed more than 90,000 respondents from 70 companies in 17 sectors between June 2022 and February 2025.
Carolina's leading role at Do Follow highlights the importance of female representation in digital marketing, a sector historically dominated by men.
Leadership that drives results
Led by Carolina and Wellington Glogovchan, Do Follow remains one of the country's leading specialized agencies, boosting brands through ethical and effective link building and SEO practices.
The company's shared management model exemplifies how balanced partnerships can boost business growth while strengthening the presence of women in prominent positions in Brazilian entrepreneurship.
About Do Follow
With over six years in the market, Do Follow is an agency specializing in backlinks. Focused on helping companies improve their organic search results, Do Follow creates and executes link-building strategies and optimized content to increase website authority and improve search engine rankings on Google, in addition to providing consulting services.
