Embalixo highlights the importance of Post-NRF 2026 to discuss Brazilian retail trends 

Embalixo, leader in the Brazilian market of flexible plastic packaging for domestic consumption, with a strong presence in the production and marketing of especially sustainable garbage bags, is present at NRF 2026, the largest global retail event, held in New York, and Post-NRF ABRAS 2026, which takes place on the day january 27, in Sao Paulo. The CEO of the company, Rafael Costa's, represents Embalixo in the meetings, reinforcing the strategic positioning of the company along with the main debates on innovation, consumption and retail performance. The company has as clients the largest retail groups in the country.

The events gain special prominence by bringing together leaders and executives of the sector to analyze, in an applied way to the Brazilian market, the main insights presented in the NRF. 

Sponsor of the event, Embalixo integrates the program as one of the brands that have been standing out for the direct connection with the supermarket retail and for the ability to transform trends into concrete solutions for the point of sale. The company has achieved 48% of market share in its niche in 2025 and projects to maintain its leadership in 2026, driving a growth of 22% in revenue from the expansion of the consumption of bags for garbage in the country. 

Embalixo, a leading company in the segment of packaging for domestic consumption, with a strong presence in the production and marketing of especially sustainable garbage bags, is present at NRF 2026, the largest global retail event, held in New York, and Post-NRF ABRAS 2026, which takes place on the day january 27, in Sao Paulo. The CEO of the company, Rafael Costa's, represents Embalixo in the meetings, reinforcing the strategic positioning of the company along with the main debates on innovation, consumption and retail performance.

The events gain special prominence by bringing together leaders and executives of the sector to analyze, in an applied way to the Brazilian market, the main insights presented in the NRF. Sponsor of the event, Embalixo integrates the programming as one of the brands that have been standing out for the direct connection with the supermarket retail and for the ability to transform trends into concrete solutions for the point of sale.

“Participating in events such as NRF and Post-NRF ABRAS is fundamental to being connected to the transformations of global retail and, at the same time, contributing to the evolution of the Brazilian market.Embalixo was born with a focus on innovation and sustainability, and these meetings allow us to reinforce this commitment with our commercial partners”, he says Rafael Costa's, CEO of Embalixo, which has a consistent growth trajectory in national retail, with direct sales in large supermarket chains.

The Brazilian packaging sector, one of the most relevant in the manufacturing industry, recorded a gross production value of about R$165.9 billion in 2024, with consistent growth in recent years and generation of more than 273 Thousand direct jobs in the country, according to sectoral data. 

Within this universe, the flexible plastic packaging, which include films, bags and solutions for domestic consumption, represent an expressive share of production and continue to expand sustainable packaging it emerges as one of the main trends in the market, driven by changes in consumer behavior, environmental requirements and ESG commitments of companies. Inserted in this context, Embalixo stands out as pioneer in the development of sustainable garbage bags in Brazil, aligning innovation, environmental responsibility and strong presence in supermarket retail.

The Post-NRF ABRAS 2026 takes place in WTC Theater, in Sao Paulo, and brings together executives, experts and leaders of the supermarket sector to discuss the main trends in global retail and its impacts on the national market.