At what point should entrepreneurs and great retail leaders review strategic planning with a focus on 2025?

Amid the routine, at what point should entrepreneurs and great retail leaders review strategic planning with a focus on 2025? Does it still take time?  

“The partners, executives and controllers of retail companies, especially large ones, currently experience a complex and paradoxical scenario, as they need to ensure the survival of a business that is being impacted by virtually all the variables that can be mapped, from macroeconomic to sales point of view, without losing sight of long-term sustainability. Without resorting to any acronyms and fads, the context involves facing the challenge of bringing together the customer experience with digital convenience, high operating costs with the need for physical presence and not just virtual, personalization with data privacy, results with operational efficiency, the competition of price-to-adding, the relationship with the channels of saturation and the organizational value-to-adding  Max Bavaresco'sfounder and CEO of Sonne.

Given this analysis and the changes in online and physical sales behavior, how about we bet on a agenda on what the retailer's moment, whether small, medium or large prepare to review the strategic planning and develop a new look for the next year?