EDANPAY, a company of the Edan Finance Group, has just launched the Payment as a Service (PaaS), a white-label solution that centralizes the entire payment infrastructure on a single, customized platform to serve retailers, industries, fintechs, and digital banks that handle high payment volumes.
With simple API integration, companies can offer payment services under their own brand, without needing to invest in proprietary technology or deal with the complexity of PCI DSS, acquirers, card networks, and compliance requirements.
The innovation lies in automatic acquirer routing: each transaction is directed, in real-time, to the processor offering the lowest cost at that moment. The result is direct savings, greater scalability, operability, positioning, and many other possibilities such as card issuance and advance payments via FIDC (Credit Rights Investment Fund), among others.
The model eliminates the need to internally develop gateways, antifraud systems, payment links, split payments, or to maintain multiple integrations with card networks and acquirers. “The PaaS reduces complexity and cost simultaneously. Instead of negotiating and managing multiple acquirers, the client has a single platform that does all the work and ensures total security in compliance and antifraud,” explains Eduardo Sgobbi, CEO of the Edan Finance Group.
According to him, the model transforms payment into a strategic asset, capable of reducing costs, generating operational efficiency, and opening new revenue opportunities. “We are delivering to the market a solution that goes far beyond processing payments: it repositions the role of the financial sector within companies, with security, efficiency, and profitability,” reinforces the executive.
The solution goes beyond card and PIX payment processing technology because EDANPAY, together with other companies that make up the Edan Finance Group, also offers the issuance of registered bolepix (boleto with integrated barcode and PIX), collection and protest services, integrated antifraud monitoring; data governance with LGPD/GDPR, compliance tracking with pre-approval of potential customers (KYC), monitoring and Anti-Money Laundering (AML) prevention systems, Digital Account, Investment Platform, Card Issuance, scalable cloud infrastructure for high transaction volumes, and much more.
Another differentiator is that the EDAN FINANCE GROUP offers its partners the possibility of working with proprietary FIDCs, enhancing financial gain with the performance of their own business.
“The PaaS from EDAN FINANCE GROUP enables the alignment of financial strategy, operability, security, positioning, and return. We are the most complete and technological in the market,” reinforces Eduardo Sgobbi.
