Business ecosystem could lead retail to face more resilient and sustainable future

Since the post-pandemic economic recovery in 2021, Brazilian retail has shown signs of slow-paced growth, alongside a concerning scenario of restructuring among major chains such as Marisa and Americanas. “This phenomenon reflects the need for companies to adapt in a business environment undergoing rapid transformation,” says Júlio Takano, CEO of KT Business Architecture (www.kt.com.br).

Economic challenges, rising costs, and financial difficulties have led many retail companies to reassess their strategies to improve management with efficiency and cost reduction, as Takano notes. The growing adoption of e-commerce and shifts in consumer preferences are also forcing companies to adapt their operations to advance further in digital channels and enhance the customer experience, a focal point of modern retail.

Business ecosystem to save retailers – A reference in the discussion of this concept in the country, Takano states that building a business ecosystem to save struggling retailers requires a collaborative approach, combining technological innovation, strategic partnerships, and a constant focus on the customer experience. Among the companies that have succeeded with this model are Magazine Luiza and Casas Bahia, which operate both physical and online stores, and Mercado Livre, with its marketplace platform.

In their physical locations, Magalu and Casas Bahia have adopted the store-in-store model to offer products across different categories, such as electronics and cosmetics. “This trend indicates that the sector is adjusting to new economic and market realities. No one advances in the market by acting alone—that is a fact,” says Takano. Some shopping centers in Brazil have utilized this concept to create a more comprehensive and diverse shopping experience, with specialized stores offering complementary products and services.

As retail continues to evolve, the business ecosystem is expected to keep expanding and adapting to meet new market demands and opportunities. “With brand integration and adaptation to consumption trends, the store- in-store model has proven to be an effective strategy for boosting sales, enhancing the shopping experience, and creating synergies among different players,” explains the CEO of KT Business Architecture.