Shopping online supermarket is a reality increasingly present in the daily lives of many people. Only this year, according to Apas research, about 66% of Brazilians have started to make supermarket remotely. Among the main reasons is the fact that the modality offer practicality, showing a way to save time and money, allowing consumers to access offers and compare prices simply and quickly, without leaving home.
The modality has gained popularity and has reflected the behavior of a society that is increasingly looking for more practical and agile solutions. The frequency of these purchases are varied. According to Neogrid data, 5% of consumers make online supermarket daily, 18% weekly and 41% monthly.
This diversified demand shows that consumers have increasingly valued ease and efficiency. In addition, the availability of fresh and fresh produce online has become an important factor to ensure a greater shopping experience.This is because the online retail sector has been standing out for its ability to maintain food quality and, consequently, reduce waste.
For Henrique Falcao, Marketing Director of Daki, full market application 100% digital, with deliveries in minutes, the practicality of the online supermarket has already become a habit. “Na Daki, we realize that the online supermarket goes beyond simple practicality 100% digital, with deliveries in minutes, the practicality of the online supermarket. By allowing customers to meet their needs at the exact moment they arise, we are eliminating the line between planning and action. This not only optimizes time in a world where speed is essential, but also transforms the shopping experience into something more intuitive and integrated into the modern lifestyle.
In addition, technology emerges as an important tool for the evolution of the sector. Solutions such as artificial intelligence and data analysis are transforming the way consumers interact with shopping platforms. These technologies allow a more accurate customization of the shopping experience, improving recommendations and efficiency of service. With this, online supermarkets are increasingly aligned with customer expectations, providing a unique shopping experience.
In this context, Daki has stood out as an example of evolution to meet customer needs. The platform offers a wide variety of products (more than 5 thousand SKUs) in addition to valuing the user experience. Reference in fast deliveries, the company has shown a significant growth of the business and has become one of the main players in the sector in the country by making deliveries in a few minutes.
“Expectations for this sector are high. Every day that passes, we are more present in the routine of the Brazilian. We always seek to understand the needs of our customers and innovate more and more. For this, we use technologies that transform the shopping experience, offering promotions and discounts designed for each customer, and a more efficient and personalized experience”, concludes Henrique.
