It is time for retail to prepare to protect profit against Black Friday and Christmas losses

The next month of October begins the last quarter of the year.A good sales season, due to important commemorative dates for retail, such as Children's Day, but especially Black Friday in November, and of course Christmas in December.It is also the opportune time for entrepreneurs who have not yet invested in loss prevention solutions can do so now to protect the profit of their operations.

Loss prevention is a vital strategy, according to Hailton Santos, Sesami's Commercial Director (https://www.sesami.io), a company that is a reference in effective and innovative solutions for security, productivity and management in the retail, banking and cash management segments, because it makes the retailer increase its profit from good sales and loss reduction. “But the reduction will only be possible with good process management, people training and investment in technology. And for the latter, the market provides great solutions, many of them integrated with artificial intelligence, without the need for large investments”, comments the executive.

From POS to cash management & & ODE For the cash front, Santos indicates the use of CCTV, which is important for recognizing individuals in illegal activities, also serves to discourage actions before they happen. There is also Gatecash, a monitoring tool that allows the retailer to reduce fraud (cancellations of improper coupons, irregular discounts and excessive drawer openings), in addition to minimizing operational errors and even inventory failures.

The XReader, automatic barcode reading system and product identification by image, can be used in any checkout with treadmill. The system prevents any item from passing through the reader without being registered, reducing losses by reading error or operator fraud. With it the customer also makes his purchase, especially that of large volumes, with a reduction of up to 30% in the service time.

Intelisafe, smart vault for cash management, in turn, has advanced software that allows the synchronization of all processes, from the deposit of money in the vault to the transportation to the bank. Managed by a data center, it has a banknote counter that accounts for deposited banknotes, avoiding human error, rejects counterfeit notes and offers different reading speeds and deposit capacity, as required by the retailer.

Losses, stones in the retailer's shoe & 'W Retailers using technology, according to Santos, are always ahead and can increase results and reduce losses, taking full advantage of the potential of their business.“A point of sale may seem profitable, but if it does not have the correct loss measurement, the retailer may have” loss, says the executive.

As Hailton Santos says, loss prevention is a guaranteed return. “Losses are truly the (stones in the‘ shoe for the survival and growth of companies.