E-commerce aimed at cosmetic retailers grows 400% in eight months

With informality on the rise and female entrepreneurship gaining ground outside the traditional market, the search for digital and easily accessible business models grows. In the beauty sector, this movement finds fertile ground in social networks, which not only influence the buying journey but also directly connect brands to small retailers. The reflection is in the numbers: according to E-Commerce Brazil, online makeup sales grew 16% in the first quarter of 2025 in Latin America, while 75% of consumers already turn to platforms such as Instagram and TikTok before closing a purchase.

Empreender Make has stood out in this scenario by offering a complete solution for retailers and cosmetics retailers. Created by Kelly Nogueira, the company launched its e-commerce in October 2024 and, in just eight months, already accumulates a growth of 400% in billing. The proposal of the brand is clear: democratize access to entrepreneurship in the beauty sector through a platform, accessible, safe and with specialized support.

"Our audience is not the big networks, but the internet dealer, the neighborhood shopkeeper, the woman who sells through Instagram and needs a reliable, agile and truly supported business”, says Kelly, founder of the brand and official distributor of the kiosk network Make Space, present in shopping malls in several states. “The digital environment is increasingly competitive. It is not enough to have good products, you need to know how to sell, what to show and for whom. And it is in this process that we support from the first contact”.

With orders starting from R$150 and shipping nationwide, the platform offers a curation of more than 20 consolidated brands such as Ruby Rose, Max Love, Vizzela, Mia Make, Safira and Mahav.

In practice, Empreender Make acts as a bridge between industry and tip: it offers kits and boxes with fractional units, products with high turnover and strategic curation designed for those who are starting. All with support via WhatsApp, where a specialized team assists the customer in the assembly of the order, inventory management and even positioning in social networks.

According to Kelly, the significant growth of the brand is a direct result of a pent-up demand for more accessible and transparent business modelsOur differential is in listening to the dealer. Many come to us after bad experiences with generic kits, without turning, which only generate loss. We deliver what sells, and teaches how to sell. It is a partnership relationship, not a push of inventory”.

This scenario, driven by the advancement of e-commerce and social networks in purchasing behavior, strengthens the model of Empreender Make as an innovative, reliable and profitable alternative for those who want to undertake in the beauty sector. Its performance reinforces the role of niche platforms as facilitators of digital entrepreneurship in Brazil, especially among small resellers and autonomous retailers.