E-commerce: when the pharmacy goes beyond the counter and connects with the customer's daily life

The way people consume has changed—and the pharmaceutical sector is keeping pace with this transformation. Shopping online has become a habit, and pharmacies that recognized this are unlocking new growth opportunities. More than just a sales channel, e-commerce has become a bridge between the pharmacy and the customer’s life, offering convenience, speed, and proximity.

It is with this perspective that Farmácias Digitais strengthens the digital ecosystem for pharmaceutical retail. The platform integrates solutions ranging from online store creation to inventory management, marketing campaigns, delivery logistics, and marketplace connections. The proposition is clear: to make digitalization accessible, efficient, and strategic for pharmacies of all sizes—from large chains to independent drugstores.

Within this ecosystem, Farmácias E-commerce offers a complete structure for pharmacies to operate their own online stores, with direct sales support. The solution includes customized websites and apps, integration with payment systems, and digital marketing tools such as Google My Business. Furthermore, it consistently invests in digital media—Google, Instagram, Facebook, and TikTok—which drives qualified traffic and generates real conversion opportunities for participating pharmacies. Farmácias Digitais also features a robust marketplace and an efficient logistics solution, enabling deliveries in approximately 33 minutes (depending on location), even without its own fleet, thereby enhancing service levels and the competitiveness of local pharmacies.

“Having an online pharmacy today means being available 24/7. This allows customers to address their needs at any time—without leaving home,” says Rodrigo Brisolara, Executive Business Manager at Farmácia E-commerce. At the same time, the pharmacy breaks down physical barriers and connects with an audience that values convenience, good prices, and reliable service. “Figures from a recent IQVIA study show that Brazil already ranks third in global online pharmaceutical sales, behind only Germany and the United States,” emphasizes Brisolara.

In addition to improving the shopping experience, e-commerce also transforms internal operations. Order automation, inventory integration, and data utilization make daily operations more organized, reduce errors, and increase productivity. This allows the pharmacy to focus on what truly matters: taking good care of its customers.

Another major differentiator is the ability to integrate physical and digital channels. Models such as “buy online, pick up in-store” have gained popularity, offering consumers more freedom to choose how they prefer to be served. “This strengthens the relationship with the local community without losing the advantages of the online environment,” notes Brisolara.

Farmácias Digitais has a mission to turn digital into a natural extension of the counter. “Investing in e-commerce means ensuring a strategic digital presence. It means being closer to people, respecting their time, understanding their habits, and offering solutions that truly make a difference,” he affirms.