Latin American E-commerce: Sales Projected to Outperform US$ 215 Billion with Growing Demand for Fast Delivery

E-commerce sales in Latin America are poised to hit the impressive US$ 215.31 billion mark, driven by consumers prioritising delivery reliability and price transparency.The growth of the sector in the region is 1.5 times faster than the global average, indicating an accelerating market expansion.

The Scenario of Latin American E-commerce

A new report from consultancy Endeavor and e-commerce giant MercadoLibre reveals that e-commerce in Latin America is expected to exceed US$ 215 billion later this year.

Market Concentration and Consumer Preferences

Online sales in Latin America are concentrated in a few key markets. Argentina, Brazil and Mexico together are estimated to account for approximately 85% of all regional online sales in 2025. The report also points out that Latin American consumers are predominantly “mobile-first”, with 84% of purchases being made via smartphones.

Fragile Loyalty and Buying Decisive Factors

Almost half of consumers said they would stop buying on a platform after a single negative experience.Major sticking points include delivery delays and problems with returns.In contrast, three quarters of respondents consider clarity in pricing and policies to be very important factors, while only one third value personalization, suggesting platforms may be overinvesting in recommendation algorithms at the expense of basic service execution.

The Future of E-commerce in the Region

The report suggests that marketplaces are just the “point of the” iceberg for e-commerce companies.There is a growing trend of expansion for opportunities in payments, credit and logistics, indicating an increasingly integrated and diverse digital ecosystem in Latin America.