Combining sports, fun, and professional connections was the proposal of Kobe, a platform for creating and managing retail apps responsible for developing applications for brands like Cacau Show, Havaianas, Fila, among other giants in the national retail sector, when promoting the first edition of the Open Commerce Cup, a tennis tournament that brought together executives and professionals from the e-commerce ecosystem.
The initiative, which is already envisioned as becoming part of the sector’s annual calendar, solidifies the Open Commerce Cup as the retail tennis tournament, offering a unique opportunity for market leaders and professionals to strengthen their connections in a light and relaxed environment.
The idea emerged spontaneously during a conversation between Bruno Bulso, COO and co-founder of Kobe, and his team colleagues. The concept quickly took shape thanks to the partnership with Rodrigo Bulso, a tennis coach invited to cover this year’s US Open and with significant digital influence.
With the goal of providing an inclusive experience, the event was designed for both those who had never held a racket and more experienced players. ‘We wanted to create a relaxed space where professional exchange could happen naturally, outside the traditional meeting and conference environment,’ explains Bruno.
The Open Commerce Cup was supported by VTEX, CRMBonus, MoEngage and uniforms provided by FILA, in a collaboration facilitated by Heitor Honorato, e-commerce manager of Grupo Dass. The result was a day on the court where participants could experience the sport, revive athletic habits, and expand their network in a different way.
Given the success, with the presence of major brands like PatBo, Atacadão, BRF, NKStore, and Plié, Kobe is already planning the second edition of the event. ‘The Open Commerce Cup showed that creative experiences can transform how market professionals connect,’ says Bruno.
