E-commerce should bill R$ 9.51 billion with Father's Day 2025

Brazilian e-commerce should move R$ 9.51 billion with Father's Day 2025, according to the projection of the Brazilian Electronic Commerce Association (ABComm). The value represents a growth of 14.28% compared to last year, when the sector registered R$ 8.32 billion in sales.

The positive expectation reflects the maturation of the sector and the increasingly digital consumer behavior. According to the association, about 16.76 million orders are expected, with an average ticket estimated at R$ 567.50 (increase compared to R$ 521.29 registered in 2024).

“The consumer is more confident and seeks practicality, variety and good prices. E-commerce offers all this, with the advantage of reaching consumers in different regions of the country. The commemorative dates are still strategic for e-commerce and Father's Day is consolidated as an excellent opportunity for retailers to expand sales and retain customers”, says Fernando Mansano, president of ABComm.

According to ABComm, the estimated increase in sales for this year is R$ 980 million, driven by promotional campaigns, integration between digital channels and improvements in logistics. The most sought-after segments should be fashion, electronics, perfumery, beverages, accessories and personalized experiences.

ABComm recommends that merchants bet on early promotions, targeted offers and omnichannel service, with special attention to the performance of websites on mobile devices and the quality of after-sales.

“In addition to volume, Father's Day is important for testing strategies that will be used on other commemorative dates. Companies that invest in planning and customer experience should stand out”, concludes Mansano.