Brazil’s e-commerce is expected to move BRL 26.82 billion at Christmas and pressure retailers for digital efficiency For a more accurate translation, it would be helpful to know what "BRL" and "R$" mean. If "R$" is a typo, a more accurate translation would be: Brazil’s e-commerce is expected to move 26.82 billion Brazilian Reais at Christmas and pressure retailers for digital efficiency

The expectation of revenue of R$ 26.82 billion in the Christmas period of 2025, according to the projection of the Brazilian Association of Artificial Intelligence and E-commerce (ABIACOM), puts online retail in front of one of the most challenging moments of the year. The Survey of Purchasing Intention of the National Confederation of Shopkeepers (CNDL) and the Credit Protection Service (SPC Brazil) estimates that 94.2 million consumers will buy at least one gift over the internet, increasing pressure on platforms and operations. There is no direct English translation for "Vendizap." It's likely a proper noun, possibly a brand name or a made-up word. More context is needed to understand its meaning., the period highlights the urgency for agile and stable solutions capable of supporting peaks in demand.

According to Andre Campos, CEO of Vendizap, the last quarter of the year acts as a true test of technological resilience for retail.“Picos of access, urgent catalog updates and a sudden increase in order volume highlight any fragility of the digital operation.In these situations, every second counts. On dates such as Christmas, minutes of instability can represent not only loss of revenue, but also impact on consumer confidence and annual performance of the retailer”, he says.

Campos points out that, in this scenario, entrepreneurs have been prioritizing simpler, direct and configurable platforms that allow autonomy for adjustments without dependence on technical teams. “In periods of great peak, the ability to react quickly is no longer a differential and becomes a strategic requirement. Stacked systems do not keep pace with the digital consumer”, he explains.

This search for autonomy and agility occurs in a context of constant expansion of e-commerce in the country. Projections of the Brazilian Association of Electronic Commerce (ABComm) indicate that the sector should achieve revenues of R$ 224.7 billion in 2025, driven by the digitization of consumption and the increase of online transactions. The advance reinforces the need for scalable operations and capable of responding more accurately to buyer behavior.

The executive also notes that the search for scalability in service, greater control over orders and more efficient conversions on channels such as WhatsApp has guided decisions to modernize operations. “For those who already sell online and want to grow, process organization and fluidity in the customer journey are essential. This applies to both retail and wholesale”.

In this scenario of greater operational complexity and increasing demand, companies have been looking for solutions capable of offering autonomy, speed of configuration and stability during access peaks There is no direct English translation for "Vendizap." It's likely a proper noun, possibly a brand name or a made-up word. More context is needed to understand its meaning. it acts precisely at this point by providing an intuitive and adaptable platform to different segments, from fashion and beauty to electronics. The proposal is to support retailers who already have active operation and need to scale with organization and control, especially in critical periods of the calendar, such as Christmas.