Duo&Co Invests in Wave Commerce to Turbinate E-commerce and Marketplaces

Duo&Co Group announced the acquisition of Wave Commerce 20%, a strategic move that aims to strengthen its operations in the e-commerce, marketplace and digital advertising sectors for virtual stores.The partnership projects significant growth for both companies, with Wave targeting R$ 15 million in revenue in two years and Duo&Co with the goal of R$ 100 million in 2026.

Strengthening the Digital Ecosystem

The combination of the two companies responds to a growing market demand for integrated solutions. Digital brands are increasingly looking for complete business models, with a unified view of growth and execution capacity, rather than fragmented approaches with multiple suppliers.For customers, this translates into access to a qualified ecosystem of verticals, with specialized teams and a delivery prepared to scale consistently.

Strategic Vision and Service Integration

Joao Brognoli, CEO and founder of Duo&Co, highlighted that the entry of Wave improves the group's ability to execute in areas crucial to digital brands.“A Wave adds depth and speed to our vertical e-commerce, marketplace and apps. When you connect experts, method and structure, the customer gains route clarity and performance with consistency. This move brings us closer to our vision of a truly complete delivery.”

The integration extends the combined services portfolio, which now includes e-commerce and application development, CRM, social media, SEO, branding, performance, marketplace operation, ASO, design and CRO. Teams already collaborate on more than six customers, which should accelerate the creation of integrated offerings and new growth opportunities.

Impact and Reach of Wave Commerce

Jonathan Cardoso, who continues to lead Wave Commerce, sees the acquisition as a key step to expand the reach and consistency of delivery. “A Wave has always had a very clear commitment to results, but without giving up credibility and responsibility. With Duo&Co, we have gained even more strength to connect skills, accelerate projects and offer a more complete solution for brands that want to grow with maturity in e-commerce, marketplace and apps.”

Founded in 2017, Wave serves medium and large companies in 10 countries, with customers such as Amazon, Claro, Fini, Arezzo&Co, Frioparts, Thermolar and Gremio. The company has recognitions such as GPTW and awards in the universe of e-commerce and performance, as well as partnerships with platforms such as VTEX, Shopify and Nuvemshop.

Market Perspectives

Brazilian e-commerce continues to expand, with projections from ABComm indicating a turnover of R$ 234.9 billion by the end of 2025. This scenario reinforces the importance of integrated operating models and the search for solutions that offer a complete view of the digital business.

Latitud Partners acted as exclusive financial advisor in this transaction.

Global GWI Study, Jun 2024

• Duo&Co Group acquires stake in Wave to expand its presence in e-commerce, marketplace and apps, IT INSIDE Online.