Douglas Montalvao is the new General Manager of Adobe in Latin America

Douglas Montalvao takes over as General Manager of Adobe Experience Cloud in Latin America and leads the operation with a focus on expanding and strengthening the company's presence in the region.Formerly vice president of sales, he now has the mission to further accelerate growth in key local markets.

With priority in new alliances and business opportunities, Montalvao will direct efforts to strategic sectors such as financial, retail, education, health, among others. Its strategy is focused on Brazil and the Spanish-American markets on the rise & more Mexico, Argentina, Chile, Colombia and Peru where Adobe already has a local presence, boosting the region with the goal of growing three times faster than the global average of the company and consolidating it as an engine of growth of Adobe.

“I take up this challenge with enthusiasm and the certainty that, together with our team, we will accelerate Adobe in Latin America. Customization at scale and customer-centric journeys are at the top of the agenda of CEOs of leading Latin companies.As Adobe, we want to partner with these companies to help them design and execute these strategies, ensuring more impactful digital experiences and expressive results for the” business, he says Douglas Montalvao.

Under his leadership, Adobe Experience Cloud will continue to invest in generative artificial intelligence, technology that is redefining digital marketing and the consumer experience.Among the key bets is Adobe GenStudio, an innovative solution that integrates creatives and data scientists, optimizing creation, content management and data analysis.

“Our commitment is to continue adding value to customers and partners, leading innovations such as generative AI and incorporating it into everyday business.We want to transform the digital experience that brands offer to their customers, making it more personalized and impactful”, concludes Montalvao.