From Brazil to the world: Amazon boosts national artists and consolidates Brazilian creative industry as a global powerhouse

Reinforcing its commitment to the economic and cultural development of Brazil, Amazon discloses the International Report on Cultural and Creative Industries, which highlights the role of the company in transforming the Brazilian creative scene.The study shows how Amazon has been helping authors, musicians, filmmakers and producers throughout the country, promoting access, diversity and new opportunities in the sector.

Through platforms such as Prime Video, Kindle, Audible, and Amazon Music, amazon democratizes access to culture and encourages content consumption in regions where physical access to bookstores, cinemas or theaters is limited. This digital transformation extends the reach of artists and creators, connecting communities and promoting cultural inclusion beyond the country itself.

"We invest in culture because we believe in the transformative power of national creativity - not only to generate economic opportunities, but to project our identity globally.Brazil is a creative powerhouse and Amazon is committed to being the platform that amplifies these voices“, states Juliana Sztrajtman, President of Amazon.com.br.

By means of Kindle Direct Publishing (KDP), thousands of independent authors have been winning readers in different countries. The success of the writer Jessica Macedo, nominated for the Under 30 of Forbes Brazil, it symbolizes this movement: with more than 200 books published and translated into six languages, she started in digital self-publishing and had works adapted for cinema.

Amazon also invests in strengthening the national literature with initiatives such as Kindle Prize for Literature, in partnership with Grupo Editorial Record, TAG Literary Experiences and Audible; the Kindle Black Voices Award, focused on recognizing Black Brazilian authors; and the Kindle Prize for Young Literature, dedicated to the public Young AdultIn addition, the Pitching: Audible Original, the first initiative focused on audio storytelling in Brazil, received more than 200 applications and offers a free workshop with 30 episodes on audio content creation, strengthening the storytelling market in the country.

In the audiovisual sector, Prime Video it is one of the main vectors of Amazon's cultural impact.Since 2019, it has been more than 35 original titles produced in Brazil, in partnership with production companies such as O2 Movies, Conspiracy Movies, Paranoid, Santa Rita Movies, Forest Productions & Format. Among the highlights is New Cangao, filmed in the Northeast and winner of the Brazilian Cinema Grand Prix in the category of Best Brazilian Fiction Series, example of how regional narratives can win over global audiences.

The initiative adds to the company's broader impact in the country.In the last ten years, Amazon has already invested more than R$ 55 billion in Brazil, generating 36 thousand direct and indirect jobs. The numbers reinforce the company's long-term vision of innovation, digitalization and creating opportunities in different areas, from technology to entertainment.

The International Report on Cultural and Creative Industries can be accessed at here.