The Irrah Tech Group, from Paraná, announced that its platform Dispara Aí has reached the milestone of 16 million messages per month, being used in over 15 countries by more than 650,000 users.
The solution enhances real-time communication between businesses and customers by combining intelligent automation, advanced personalization, and rigorous results measurement, all seamlessly integrated into business operations.
According to Luan Mileski, the company's Head of Product and Business, “in a competitive market, solutions like Dispara Aí allow companies to maintain personalization at scale without losing the human touch, ensuring closer and more relevant interactions with their customers.”.
Conversational marketing platforms have become essential for businesses to grow strategically. The technology answers questions, qualifies leads, automates scheduling, and guides the customer throughout the entire 24/7 purchase journey. All of this via WhatsApp, the most used channel in Brazil, with 148 million users, corresponding to 93.4% of online Brazilians according to Statista data.
According to the expert, Dispara Aí allows for unlimited and segmented campaign sending. Segmentation depends on the user and their database. They can either manually upload lists, regardless of where they were extracted from, or send messages in a 1:1 format to participants of any group. Based on this data, the platform sends personalized messages via WhatsApp, including abandoned cart reminders, special offers, and order status updates.
Another highlight is the enhancement of customer support, which becomes faster and more efficient with chatbots and automated flows on WhatsApp. Integration with external systems, such as Chat GPT, RD Station, Activecampaign, and others, via API and webhooks, allows for data centralization, automation of repetitive tasks, and maximized productivity.
This strategy is an efficient, scalable, and personalized way to connect with customers. According to a Dotcode study, the adoption of artificial intelligence (AI) in customer service increased from 20% in 2020 to 70% in 2024, highlighting the growing pursuit by companies for technological solutions that enable more personalized and efficient communication with their customers.
“With this approach, Dispara Aí positions itself as a key piece for companies that want to transform WhatsApp into a true sales and relationship machine, making a leap in productivity and service quality, without compromising security and regulatory compliance,” reinforces Luan.
