In 2024, Brazil solidified its position as the leader in social media purchases in Latin America. According to Hootsuite data, 51.3% of Brazilian consumers say they intend to buy products directly through these channels. This scenario reinforces the strength of the social environment as a commercial touchpoint and highlights the importance of agile, personalized, and humanized processes to turn interactions into real conversions.
Over the past two years, the volume of sales initiated in social environments in Brazil has grown significantly, reflecting the transformation in digital consumer behavior. When the experience is personalized, agile, and customer-centric, conversion stops being a possibility and becomes a natural consequence,” says Denis de Lutiis, Head of LATAM Marketing at Getnet.
With this in mind, Getnet has compiled seven practical tips for entrepreneurs to turn likes into loyal customers, boost their results, and gain space in an increasingly competitive market.
- Separate business and personal profiles:Keeping distinct accounts avoids noise and reinforces professionalism, while also unlocking advanced customer service features.
- Optimize your digital storefront:Fill in the business name, description, operating hours, and website link. Use a professional profile photo—logo or flagship product.
- Automate messages and organize contacts:Set up greetings and absence responses. Labels like “new customer” or “pending payment” streamline the sales funnel.
- Create an attractive catalog:Well-lit photos, neutral background, clear descriptions, and updated prices allow customers to browse without leaving the chat.
- Provide quick and empathetic service:Speed matters, but genuine attention builds loyalty. Address customers by name and offer personalized solutions.
- Promote the channel across all touchpoints:Include links or QR codes on other networks, websites, business cards, packaging, and email campaigns. The easier the access, the higher the lead volume.
- Use broadcast lists responsibly:Send updates and promotions only to contacts who have authorized receipt, and respect frequency to avoid spam.
With consistent planning and execution, social media stops being just a showcase and becomes a cash register, sustaining growth even in competitive markets.
