Dinamize, a leading technology company in marketing automation and digital relationship solutions, has just opened a new branch in Minas Gerais. The new unit, located in Divinópolis, represents a strategic move by the company to be even closer to a market that already includes heavyweight clients such as PUC Minas, Unimed, Sebrae MG, Frio Peças, and Loja Elétrica. The expectation is to double this portfolio within a year, further consolidating the brand’s presence in the state.
According to Jonatas Abbott, partner-director of Dinamize, the decision to expand operations in Minas reflects the region’s digital maturity. ‘Today, we have very important clients in cities like Uberlândia, Belo Horizonte, and Divinópolis. The Minas market stands out for its intensive use of digital tools, which opens up significant business opportunities and partnerships with local agencies, consultants, and platforms,’ he says. The new office, located at Rua Minas Gerais, 19, in Downtown Divinópolis, will have a team ready to meet regional demands, strengthening proximity and connection with businesses.
Minas Gerais as a Strategy
The choice of Minas Gerais is directly related to the dynamism of the local market. According to a Sebrae survey, 71% of small businesses in Minas already use social media, apps, or the internet to sell their products or services, a figure that reveals the state’s high level of digitalization. For Dinamize, this is an opportunity to consolidate its main asset: people.
“What changes is that, from now on, we have a team that understands the local culture and how the market operates. This facilitates the building of solid connections and demonstrates how our technology can support Minas Gerais businesses in achieving better results in marketing and customer relations,” emphasizes Abbott. In addition to opening the office, the company plans to invest in in-person actions, such as participating in events and partnering with regional agencies, as well as introducing its latest solutions to the Minas Gerais public, including AI-based features.
National Presence and Constant Innovation
Founded in 2000, Dinamize has established itself as one of Brazil’s leading companies in digital marketing technology. Over the years, the company expanded from email marketing solutions, incorporated social media monitoring tools, and built a comprehensive automation platform, which now serves over 12,000 brands worldwide. Among its clients are names like Hospital Albert Einstein, Unimed, Tigre, Beto Carrero, Tilibra, Museu da Língua Portuguesa, Brinquedos Estrela, Instituto Ayrton Senna, and B3.
Even in a challenging economic environment for Brazil, Dinamize maintained growth and achieved revenue of R$24 million in 2024. This result stems from a strategy focused on larger accounts, particularly in e-commerce—a sector that grew stronger during the pandemic. The average customer ticket almost doubled, and the satisfaction rate reached 100%, a reflection of personalized, humanized service, as well as investments in innovation and proprietary infrastructure.
