Digitalization of processes and new technologies drive changes in intellectual property

The advancement of technology and the digitalization of business are transforming the global brand registration scenario, directly influencing the Brazilian market.With the growth of digital brands, new regulations and the use of artificial intelligence, companies need to adapt to ensure the protection of their intangible assets and maintain competitiveness.

In Brazil, the National Institute of Industrial Property (INPI) has promoted efforts to modernize its processes, including the adherence to Madrid Protocol, which simplifies trademark registration in more than 130 countries.However, experts point out that bureaucracy still poses a challenge for companies seeking agility in protecting their identities.

“O Brazil has advanced, but the average time for a trademark registration may still reach three years, which puts the country behind more dynamic markets.In this context, automated platforms are a solution to simplify and accelerate this” process, he explains Thiago Fernandes, technology specialist and partner of T3P, a pioneering platform in Brazil, which offers a fully automated trademark registration process.

Digitalization and artificial intelligence in trademark registration

Global trends show that artificial intelligence and automation are revolutionizing the intellectual property sector United States and the European Union, the use of algorithms for brand similarity analysis and automatic order sorting has significantly reduced processing time.

Following this trend, a T3P it stands out as the only platform in Brazil that offers a fully automated process we eliminate human failures, reduce rework and increase the chances of approval of the application, ensuring more predictability for the” entrepreneurs, says Fernandes.

Technology also allows the realization of instant searches in the INPI database, facilitating the verification of the availability of names before the beginning of the process. This advance reduces the incidence of conflicts with pre-existing trademarks and makes the registration more strategic.

New challenges and opportunities for digital brands

The growth of e-commerce and digital brands has brought unprecedented challenges to intellectual property.Globally operating companies need to ensure protection across multiple markets to prevent misappropriation of their names and visual identities.

In addition, the rise of disputes over brand rights on platforms such as social networks, marketplaces and streaming services reinforces the need for preventive registration.“In the digital environment, trademarks can be copied or misused more easily. Therefore, it is essential to ensure legal protection before expanding”, warns Fernandes.

Brazil in the age of innovation in intellectual property

Despite the challenges, Brazil has advanced in the modernization of trademark registration, following the main international trends.The implementation of digital services and adherence to international treaties are important steps to make the system more efficient.

In this scenario, technological solutions such as T3P, recognized by Google, Microsoft and ReclameHere, help bridge the gap between traditional bureaucracy and the needs of modern businesses.“Our goal is to transform the way entrepreneurs protect their brands by making the process faster, more accessible and safer”, concludes Fernandes.

With digitalization and the increasing use of automation, trademark registration is undergoing a revolution.Brazilian companies that follow these trends and use innovative solutions will be better positioned to grow safely in the global market.