Digital products have taken a prominent place in Brazil’s new economy. From e-books and online courses to mentorships and embedded technology platforms, these intangible assets have evolved from being mere occasional income streams to becoming scalable assets with continuous monetization potential and, above all, value in corporate acquisitions and mergers.

According to Thiago Finch, founder of Bilhon Holding, a leader in the digital product launch market, “digital products are no longer just simple content.” They are assets with predictable cash flow, high margins, and significant appreciation potential. That’s why they are already treated as sellable assets in strategic deals between companies,” he says. 

He explains that the new generation of info products doesn’t require constant exposure or flashy launches to generate revenue. “Today, it’s possible to earn predictably, even behind the scenes,” he states.

Data from Grand View Research projects an average annual growth rate of 12.8% in the global marketing automation market until 2030. This advancement reinforces the relevance of models that integrate technology, personalization, and scalability—key features of modern digital products. In Brazil, platforms like Clickmax, created by Finch, allow structuring the entire sales journey in a single environment, from lead acquisition to automated post-sale.

The secret to transforming a digital product into a lasting asset lies in building an ecosystem. This includes not just the product itself but also acquisition channels, automation flows, engagement strategies, and brand positioning. “A well-designed funnel, with personalization based on user behavior, turns a digital product into a living organism that adapts and continues generating revenue even without frequent launches,” explains Finch;

A McKinsey survey shows that 71% of consumers expect personalized interactions and are frustrated by generic communications—data that justifies the use of artificial intelligence and data analytics as foundations for creating more profitable digital experiences.

Beyond scalability, info products have become part of high-impact corporate deals. Bilhon Holding, the group of companies led by Finch, already uses digital products as part of its valuation in agreements with investors and strategic partners. “An online course with a high conversion rate, solid social proof, and an automated structure can be worth as much as a physical store. It generates cash flow, has an owned audience, and can be replicated globally. This attracts funds and companies looking for profitable, liquid assets,” says Finch.

This perspective has also been reflected in acquisitions of digital platforms by technology and education companies. The logic is simple: the more consolidated and predictable a digital product’s performance, the higher its market value. The appreciation of digital products is also directly linked to building brand and online reputation. 

For Finch, customer perception of value is one of the most decisive factors in conversion and business longevity. “In digital, trust is the greatest asset. And it’s built with consistency, presence, and delivery. A good digital product isn’t just content—it’s brand, experience, and relationship,” he reveals.

Also according to McKinsey, companies that invest in transparency and personalization can increase their revenues by up to 15%, reinforcing the idea that branding and performance are now inseparable.

The transformation of digital products into strategic assets marks a new phase of the creative economy. They not only generate income and authority but can also be sold, transferred, or integrated into larger corporate structures. And more than ever, creators have become managers of digital assets.

And this movement is irreversible. “The era of flashy launches is giving way to the silent construction of value. Those who understand this build assets that work for years, even when the creator is no longer in front of the cameras,” concludes Finch.