Tips for online stores to attract customers during Black Friday

When the end of the year approaches, it is not only Santa Claus who keeps an eye on the wish lists. The virtual stores come into action, waiting for their opportunity to shine. After all, Black Friday is the true “Natal” e-commerce!

Now, how to make your store surf this wave of success and stand out among the crowd of offers? Claudio Dias, CEO of Magis5, has the magic formula (or almost that). With his startup specializing in automation and integration of marketplaces, he offers valuable tips for you, shopkeeper, who wants to win hearts and wallets on Black Friday this year.

1. Operation without Locking, Otherwise Customer Will Drop

First, let's go to the basics & not less important. Nothing amazes a customer more than a slow virtual store with bureaucratic buying processes. “The shopping experience needs to be smooth as a good coffee”, jokes Claudio Dias. “In peak times like the holidays, an agile operation is what makes the difference between losing or winning a sale.” To avoid headaches, a platform that helps monitor inventory and issue tax notes without slowdowns is your greatest ally. Magis5 comes here as that skilled juggler: selling happens without bottlenecks, in addition to avoiding that inconvenient mistakes that could be caused.

2. Enter the Game of Marketplaces: Here, the Fish is Bigger

Now, if you are not yet in the big marketplaces, stop everything! According to Claudio Dias, those who still do not take advantage of this channel are losing a generous piece of the cake.“Even without a website of their own, sellers can expand sales by inserting their products in large marketplaces. These spaces already have a huge flow of customers, and being there increases the chances of conversion

And it's not just listing the products that matter. Full ads, with additional descriptions and well-made categorization, are like irresistible baits for consumers who are hunting for good deals.

3. Smart Promotions & LESS Is More, But with Impact

Here's the secret: it's not just give discounts and wait for the magic to happen. “Use the right tools, such as sponsored ads and demo videos, to highlight what you're offering”, suggests Dias. A 15-second video showing how that amazing product works can be the missing push for the customer to click on buy’s.

4. Creativity never goes out of style: Kits that sell and customers that come back

At this time, everyone wants a differential. Creating promotional kits is an excellent way to increase sales volume and, in short, win customer loyalty. How about an irresistible combo of related products, with a comrade price? “Creativity in campaigns is fundamental to draw attention and stand out in the midst of so many” offers, comments Dias.

And how about hitchhiking trends? Eco-friendly products are increasingly on the rise. If your brand aligns with sustainable practices, promote it! As Dias says, “ consumers are increasingly linked to environmental causes, and associating your brand with these values can create a strong connection with the customer.”

5. Checkout flowing or customer escapes

Did you know that abandoned carts are one of the great villains of e-commerce? That final moment of purchase can be the watershed. If the process is too complicated, the customer gives up and no one wants it. “Simplifying the checkout is essential. The fewer steps, the greater the chance of closing the sale”, warns Claudio.

And don't forget: fast and efficient customer service can be the icing on the cake.“During Black Friday, customer support needs to be responsive.This helps avoid frustrations and ensures that the consumer finishes a purchase with a smile on their face.”

Bonus: Cutting-edge Technology to Advance Results

If you want to take your store to the next level, betting on automation is the way. Claudio Dias ends with a golden tip: “Usar a tool like Magis5 allows you to organize everything from inventory to service, providing tranquility to the seller and a fluid customer experience, especially in the most intense seasons like Black Friday and Christmas”.