Black Friday tips and controversies

Black Friday is coming, and this year the race for discounts and promotions is on November 29th, but for conscious or rushed consumers, planning and shopping can now begin.

And the first of the controversies about the date involves the very expression “Black Friday”, questioned by many activists. After all, talking about Black Friday can be interpreted as an expression that refers to racism? For some, the problem would be the use of the term “black” (black) to refer to a discount date, as if “black” could be associated with something that might be worth less. It would be a damning expression like “list negra”, which was used for a long time to refer to people with some pending in the market or in their field of activity.

As the controversy does not interest the trade, many companies have started to use other expressions to refer to the date, such as “Beauty Week”, “Special Week”, etc. So instead of feeding a controversy, we find a solution and turn our attention to the date, settlements and discounts themselves, which is what matters.

But why does Black Friday already start for conscious consumers? According to lawyer Francisco Gomes Junior, expert in digital law and president of ADDP (Association for the Defense of Personal Data), “the main attraction of the date are the significant discounts. So, the first step is always to know if the discount is real. Therefore, that consumer who already has an interest in a specific product, must already print the current prices of the product you want, in several stores, so that on Black Friday make a price comparison and check if the discount really exists and is in the percentage announced”.

For the date itself, according to Gomes, the impulse and the rush to make a purchase make everyone more vulnerable to scams.“Be calm and prudent, because money does not accept the challenges of”.

The lawyer lists useful tips for success in shopping:

udo Desconfie from now on of great promotions and promises of sale of products in much smaller values to those practiced in the market. Research on the reputation of stores that are with exaggerated promotions;

. If possible, make a plan to buy what you want in cash or in the smallest number of possible installments. Escape from interest that greatly increases the cost of the product. When you are facing promotions to pay in often without interest, check that interest is not embedded in the value;

. Take great care with scams in this period. With the proximity of Black Friday numerous scams are attempted. When receiving emails or messages, do not click on links that are not sure to be safe. Clicking on a malicious link may pose a danger to your personal data;

''If you are making an online purchase taking advantage of promotion through store website or platform abroad, observe well the quotation of the foreign currency in relation to the real and see if the exchange is adequate. Also check the amount that will be paid with tax and other charges, as well as the delivery forecast and traceability of your order.

But what would be a golden tip, that final for that day? “Follow the basic steps, check the store and its reputation, check if the site is true and has a security padlock, check if the price is really advantageous and when paying give preference to the credit card that, unlike PIX, enables the chargeback of unrecognized values and purchases, enables the exercise of the right of repentance, which in PIX is much more difficult to be exercised” concludes the expert.