International Women's Day generated over 37,000 conversations about the topic on social media

Issues related to International Women's Day, celebrated on March 8, were highlighted on social media between January 1st and March 10th of this year. According to Silingue by Blip, multiphannel platform aimed at creating better digital experiences between brands and consumers, through the social listening and the potential of artificial intelligence, the date yielded 37,360 publications on the topic with a potential reach of more than 169 million users on digital channels.  

The analysis indicates that as of February 25, there were more than 170 posts a day and until March 8, 22,846 publications related to the date were added. On 7 and 9, respectively, the volume of comments was 3,494. “Day of Fight/8 of March”, “Gender Violence”, “Gifts” and “Flowers” emerged as the most posted terms, in addition to equal pay, female friendship, women in technology, women in education and motherhood.

According to the study, 46% of conversations on these topics related to International Women's Day took place on the X (formerly Twitter), 21% on Facebook, 19% on Instagram and 13% on news portals.  

One of the highlights that the Stilingue by Blip survey points out is that the comments with the most interactions were related to football.  the teams Vasco and São Paulo They paid tribute on Instagram and emphasized the importance of talking about respect.Some posts used the date to remember the story of women who marked society, such as artist Frida Kahlo. The monitoring also highlighted physical, psychological and patrimonial violence as recurring themes, with more than 1,500 mentions. 

Another topic discussed was the relationship between the present data given to women on the commemorative date, with more than 1,400 conversations. The posts on the subject appeared along with messages of recognition, emphasizing that the exchange of gifts would be a way of celebrating the strength and importance of women. During the period, several brands showed on social media how their products could be dedicated to women. The fashion, makeup and jewelry/jewelry sectors, in addition to candy stores were the ones that posted the most. 

“ For companies, social listening is a powerful tool to generate insights from conversations on digital channels and transform them into actions aligned with the trends and behaviors of the public”, highlights Menedjan Morgado, Blip's insight manager.

Methodology STILINGUE by Blip

The monitoring took into account channels such as X (formerly Twitter), Facebook, Instagram, blogs, portals, bluesky, forums, Reclame Aqui and Youtube. The data presented reflect the volume of mentions associated with International Women's Day. For the capture of the information, the keywords of women's day, women's day, women's day and women day were mapped.