Father's Day: Want to increase online sales? Integrated Store CEO gives 5 tips for 'Bombar’ on the date!

Father's Day is coming and, with it, one of the most relevant dates for national retail. In e-commerce, the expectation is that revenue exceeds the mark of R$ 7 billion, with an average ticket estimated at more than R$ 530, according to projections of the company consulting Bertholdo. The move reinforces the role of the date as one of the most relevant promotional calendar of the second half 'IS especially for digital retailers, who seek strategies to convert this demand into concrete results.

Thinking about it Lucas Bacic, CEO of Loja Integrada, one of the main e-commerce platforms in Brazil, gathered 5 practical tips for those who want to take advantage of the heat of the date and boost sales efficiently. The differential for 2025? Artificial intelligence.

1. Anticipate your promotional actions

Consumer behavior has changed: today, the public searches, compares prices and values simple and convenient shopping experiences. Creating a promotional campaign in the weeks leading up to the date, with gift kits and special conditions, can significantly increase the conversion rate.“Today, the customer searches, compares and values simple shopping experiences. Starting early is essential to stand out”, says Bacic.

2. Use artificial intelligence to automate repetitive tasks

The Integrated Store has just launched Komea, a network of AI agents developed to help the shopkeeper register products, set up promotions, analyze sales and recover abandoned carts (all with simple and conversational interactions. The application is in the testing phase, gradually available to the base of merchants of the platform. “Our goal is to empower the small entrepreneur with affordable and efficient technology, eliminating bottlenecks and giving time to focus on what really matters: selling more and better”, highlights the CEO.

3. Bet on the smart catalog to optimize the showcase

Those who sell on multiple channels (own store, marketplaces and social networks) face the challenge of keeping information up to date and attractive. With a smart catalog it is possible to automate the registration and distribution of products, with descriptions optimized by AI, improving the ranking in search engines and increasing the click-through rate.

4. Recover sales with one click

Abandoned carts remain one of the biggest pains of e-commerce and one of the biggest opportunities. The automatic sales recovery feature sends personalized messages to re-engage customers who have not completed the purchase. The process is fully automated and can represent a significant increase in billing.

5. Connect excitement and convenience in direct channels

Content with emotional appeal, such as stories about different forms of parenthood, have high potential for engagement on social networks.In addition, WhatsApp remains one of the most efficient channels of direct sales.“Who combines emotion with convenience can stand out and retain the customer, even on busy dates”, says Bacic.

New phase for e-commerce

With more than 30 thousand active stores selling daily, Loja Integrada is experiencing a new phase, investing heavily in artificial intelligence, automation and operational efficiency.“We still offer everything an e-commerce platform needs.But we understand that the big leap now is in the way the shopkeeper interacts with these tools”, concludes the CEO.