Valentine's Day moves web and live shop promises to bomb the date

The fourth largest sales date of the trade since it was created in 1948 in Brazil, Valentine's Day promises to move more than passionate hearts, but also social networks for those seeking the perfect gift for the pair.

According to Thiago Andrade, Social Media Manager of KAKOI Communication, the opportunity will have in 2025 a new element:

“Lives are very present on black friday and now, with the arrival of the TikTok Shop in Brazil, the numbers will be huge. With exclusive discounts for the launch with the sale of electronic products, for example, the tool promises to be a good sales channel in the week of Valentine's Day”.

Among the main tips for brands and stores to better enjoy the event, according to the Manager are the intense use of social networks such as Instagram and Facebook for direct selling (the one that the merchant himself delivers the product) in addition to traditional discount coupons and the use of local influencers can bring the sales that the merchant is looking for:

“The strategy for those who want to sell on the date can not be restricted to a single channel but approach fronts according to the target audience. Regarding the lives, make different products per live, one or more lives per day until Valentine's day and even the popular unboxing draws attention and can ensure beyond the audience the sale of” concludes Andrade.

TikTok Shop, TikTok's e-commerce platform, was launched in Brazil in May 2025, with the expectation of moving R$ 39 billion by 2028. The platform wants to facilitate online shopping for Brazilians, offering an integrated shopping experience within the application. Brazil is the third largest market of TikTok globally, with more than 111 million users.