Giuliana Flores, a leader in the online flower trade in Brazil, is optimistic for Grandparents Day, celebrated on July 26. The company projects a 15% increase in sales compared to the same period last year. The average ticket expected is R$ 190, reflecting the desire of people to honor their grandparents with something significant.
The variety of options is one of the main attractions of the brand, with more than 20 ideas ranging from breakfast baskets, floral arrangements, chocolates, cushions and thematic kits. It is estimated that 80% of orders are flowers accompanied by complements, while the other 20% are divided between baskets and other items.
Discounts & promotions
To encourage early purchases, the company has invested in promotional actions that bring important results. Special offers on the website 49,90 R$ 49,90 DO and the creation of customized products for the date have attracted a large number of customers, contributing to the increase in sales.
Gifts that tell stories
This year's campaign, entitled “Presentes who tell” stories, wishes to convey that this is an opportunity to honor and celebrate the wisdom and legacy that grandparents share with their family.The action highlights how each gift can be a way to thank for the unforgettable moments provided by them, as well as create new memories for a lifetime.
“We want to show that grandparents are guardians of family traditions, and our pieces can serve as a link between the past and the future”, explains Clovis Souza, CEO and founder of Giuliana Flores.
Strategy & trends
The strategy for this seasonal date involves a close follow-up of 100% of the consumer, from the purchase on the site to delivery. The company also bets on its application, which offers promotions and special services, such as the subscription club. “Our app has proved to be a very expressive channel, especially in the days leading up to commemorative events. The practicality and exclusive offers have won our audience”, Souza highlights.
